Archive for June 8, 2013

Connecticut Web Design Professionals Can Maximize Your Web Based Marketing Potential

Written by Small Business Magazine on June 8th, 2013. Posted in Connecticut seo, Connecticut web developer

Connecticut web development

We all know that good web design is necessary for an effective online marketing strategy. Mashable named 2013 the Year of Responsive Web Design, but what exactly is responsible web design? Responsible web design is dependent upon the effectiveness of web development, a broad term for the scope of work involved in creating a web site for the World Wide Web or for a private intranet.

Connecticut web design professionals go through a number of steps in order to design a website. The Connecticut web design professional and the Connecticut web developer closely collaborate together on creating and maintaining a website. In order to be a good marketing vehicle, a website must be designed in such as way as to provide viewers with a positive, user friendly experience. Thus, readability and intuitive navigability are crucial factors for effective Connecticut web design.

Connecticut web development experts realize that users should be able to scroll through a web site across multiple platforms including desktop computer monitors, laptops, smartphones, and tablets without having to resize anything. When these factors are appropriately synthesized within Connecticut web design, a website can be an extremely useful tool for marketing products and services, allowing customers to access information 24 hours per day, 7 days per week. This leads to greater profitability.

Another integral aspect of good Connecticut web design is Connecticut SEO, or Search Engine Optimization. The best Seo connecticut provides is dependent upon expertly written and informative content. Connecticut web design professionals are cognizant of the fact that 41 percent of B2C marketers believe Search Engine Optimization makes the most relevant impact on goals related to lead generation.

Content based Search Engine Optimization is currently the gold standard of a profitable online marketing strategy. Because online users are growing ever savvier, with 40 percent of US smartphone owners utilizing their mobile devices to compare prices while shopping at a brick and mortar store, terrific SEO is mandatory for small businesses to remain competitive.

If you are realizing that more could be done to maximize your web based marketing potential, calling a Connecticut web design firm would be a great next step. If you work with Connecticut web design professionals, you will have the guidance of an experienced, creative team that values your vision and is capable of implementing it within an effective internet marketing strategy. Outsourcing web development, SEO, and Connecticut web design may just take your online visibility to an entirely new level.