4 Clever Design Ideas for a Sandwich Board

Written by Small Business Magazine on April 23, 2018. Posted in Banner, Display board for sale, Green eco friendly sign

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Many businesses, at one time or another, find the need to order display boards for sale. These boards can be utilized in a wide variety of ways. One of the most iconic examples of these items is the sandwich board. While the name might sound odd, you’ve probably seen these boards outside of restaurants and other types of shops. After ordering sandwich boards for sale, it’s understandable to wonder what your business will do with them. With that in mind, here are four clever ways to make the most out of a custom sandwich board.

  • Keep Messages Short and Sweet

    Statistics show that having signage potentially exposes local consumers to your company nearly 50 to 60 times each month. With that in mind, it’s important that sandwich board messages remain relatively short. Many of the people that are reading your sign are doing so while moving. Whether consumers are walking or driving, it’s important that the message of your sign is conveyed quickly.
  • Rotate Messages Frequently

    It’s important that you remember to regularly change the messages on any sandwich boards you are using. For instance, many restaurants typically change out what is on a sign to reflect the special entree of the day. On the other hand, other businesses might switch between promotional messages and quotes. Many businesses find that keeping sandwich board messages fresh tends to draw more eyes versus using one message throughout the year. Statistics show that 70% of consumers feel that the quality of a businesses’ sign reflects said business. If customers never see an updated sandwich board, it’s not likely they’re going to be too enticed to go inside of your store.
  • Include Pictures of Special Items

    While the messages on your sign are important, you might want to consider placing images on sandwich boards. In fact, a study from Brigham Young University found that merchandise with signage outsold items not placed on signs by nearly 20%. If you have a new item that you want the public to know about, place an image of it on your sandwich board.
  • Sign Placement is Crucial

    One of the most important considerations to make in regards to a sandwich board is where to place this item. Sandwich boards are often purchased for their versatility. It might seem simple to just place a sandwich board in front of your building and walk away. However, it’s important to take time to figure out which area to place your sandwich board. For instance, many establishments place their sandwich boards at angles rather than placing them parallel to the storefront.

In conclusion, sandwich boards are incredibly among business owners. Whether listing daily specials or writing down an inspiring quote, sandwich boards allow a business to utilize the power of completely customized messages. If you’re in need of sandwich boards for sale, it’s important to find the right supplier. You’ll want to look for a company that can provide your business with customized sandwich boards for sale. In turn, this allows your company to have as much control over signage choices as possible.

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