Are You Looking for a Way to Improve Customer Loyalty?

Written by Small Business Magazine on September 24, 2013. Posted in Build customer loyalty, Maintaining customer loyalty, Understanding your customers

Building customer loyalty

According to DMDatabases.com, there are 18.2 million businesses in the United States. That alone represents a huge amount of competition that you have to find ways to raise yourself above. If you consider the rise of the internet, then you see that you are not competing against only American businesses anymore; you are competing against the world.

Good customer care is the most crucial step to take in learning how to improve customer loyalty. After all, it does not matter how good of a service or product you offer if the customers stop showing up. If you want to know how to improve customer loyalty, start by implementing these four ideas for quality customer care into your business’s daily practice.

  • Build a Community
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    Forbes writes that creating a community for users of your products or services can help in creating customer loyalty. Say, for example, you run a business specializing in the sale of organic foods. Try hosting a forum on your web page where people can come together to talk about the benefits of your product, recipes they are trying, and problems they might be having. Making customers feel special by allowing them to be part of something bigger is a surefire way to improve your customer service and loyalty.

  • Treat People Like They Are Human Beings
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    Both consumers and businesses are well aware that the reason to do business is to make money. That is economics 101. However, the best businesses go above and beyond this basic necessity, offering their customers something more. This creates a human bond between business and customer. When your customer calls on the phone or emails you to make a complaint, ask about a service, or anything else, talk to them as people, not as dollar signs. In short, treat them like the intelligent, caring human beings they are, and you will build good customer relationships, according to Entrepreneur.

  • Do Some Field Work
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    If you want to know how to improve customer loyalty, then you cannot be afraid to do a little professional espionage. For example, if you sell furniture but are not getting as positive a reaction as your local competition, head over to that store as a customer and see what they do differently. How do they treat their customers? As Marc Compeau writes in “Nine Ways To Build Customer Loyalty”, it never hurts to take a tip from the competition.

  • Offer People Value
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    One of the things that makes companies like Directbuy successful is their willingness to offer customers a deal they will not find elsewhere. Consider, if you were a customer, would you rather shop from a furniture store with limited options and high prices, or would you prefer the business that has great selection with a lot of value to offer? Clearly, you would choose the latter.

If you are looking to learn how to improve customer loyalty, then start using these four techniques. Do not ignore the importance of customer care. Build a community and treat customers like human beings to build a real connection. Do not be afraid to scope out the competition and offer great value. Use these tips together to make your customers feel special and increase their loyalty. Find more on this topic here: pinterest.com

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