Benefits Of SEO

Written by Small Business Magazine on November 9, 2016. Posted in Mobile friendly website, Online local listings, Online presence

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The internet is today?s mall, and that?s where people go to shop. Ecommerce generates over $2.4 million every minute! So if you ask, ?does a great website matter?? Yes, it does. It?s everything. When people want to buy something, they turn to the internet to research product reviews, prices, and general information; statistics show that over 60 percent of global Internet users research products online, and most purchases take place within ninety minutes of initial search. So how do you get customers to find your website among thousands of others? Search engine marketing consulting can provide effective strategies to increase website visibility.
Search engine marketing consulting includes many services and strategies, one of which is search engine optimization, or SEO. Using SEO to help your business is a growing field and relies on web content marketing, using keywords and common search phrases, to optimize your businesses potential for organic placement in search results. One might be tempted to think that if you automate your business, create a great logo and a beautiful webpage, it will be enough, but it?s not. With so many similar businesses also maintaining presences on the web, and a search results format that is linear, you have no guarantee of being seen by online shoppers. And according to studies of web activity, approximately 75% of search engine users don’t scroll past the first page of results.The goal is to get your business at the top of the first page of results, and search engine optimization does just that. In fact, in a recent survey, 85 percent of retailers surveyed said that the most effective tactic in customer acquisition is SEO. Digital marketing and search engine marketing consulting are practiced in SEO strategies and can help you make it work for your business.
One method of content marketing is blogging. For SEO purposes, a blog is a short informative essay such as the one you are reading now, in which particular words and phrases are chosen in order to match common search terms. Besides their obvious benefits of providing useful information, they are 63% more likely to influence purchasing decisions than newspapers. Another notable statistic about content marketing is that businesses that blog more than 15 times per month get five times more traffic.
Search engine marketing consulting not only suggests strategies but they help you create the material you need to employ those strategies. Although you can certainly maintain a business blog, you may not have time for weekly writing when your business is booming; a search engine marketing consulting will help you do the writing, posting, and website content marketing maintenance. Not only that, but a digital marketing company may suggest using QR codes, increasing your social media presence, and adapting customer service methods to fit the expectations of the growing ecommerce world. Strong web design, local web visibility, content and SEO marketing, and more will all put your business at the top, literally and figuratively.

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