How May We Help You Today? Boosting Customer Retention

Written by Small Business Magazine on September 29th, 2018. Posted in Churn marketing, Customer service call center, Direct response call center

If you’ve ever answered a telephone, there’s a good chance you’ve encountered a drone-like telemarketer sales copy from a script. Like most people, you disconnect the call and move on. While outbound cold-calling still exists, it’s fading away in favor of dedicated marketing call centers.

A Bad Rap

While a customer call center isn’t for everyone, they play a valuable role in cultivating and maintaining customer relationships for many brands. In this age of email, chats, and messaging apps, it might be easy to dismiss telephone customer service as outdated.

At the same time, it’s interesting to note phone conversations with customers are still going strong as part of the sales funnel. Roughly $1 trillion in consumer spending is influenced by calls placed to businesses. A customer service call center could be your ticket to increased sales and maintaining solid customer relationships.