What’s on the Outside Counts Why You Should Pay Attention to Your Packaging

Written by Small Business Magazine on September 24th, 2018. Posted in custom printed coffee bags, Organic paper bag, Packaging for dog food

We may live in an age of inbound marketing and search engine optimization, but your product packaging still matters a great deal. Having the right packaging is the simplest and most effective way to let your potential customers know what you do and why they should buy your product. With a little input from your graphic designer and a custom printing company, you can increase sales and brand awareness overnight.

Customers Read Labels

Nearly nine out of ten consumers report making a purchasing decision in the grocery aisle based on a product’s packaging, and another 66% read the food labels. Even if your coffee isn’t organic, you can still create a custom printed coffee bag that reiterates your commitment to simple ingredients.

Customers Buy and Share Interesting Packaging

Nearly half of all consumers are willing to share a photo of interesting packaging on social media. Likewise, companies that pay close attention to the packaging report increased sales of