The Effectiveness of Exterior Signage Marketing

Written by Small Business Magazine on November 15th, 2016. Posted in Gsa signs, Outdoor signs for schools, Scrolling marquee signs

Led display sign

Exterior signs are a traditional and extremely effective way to market a business. They are successfully used in a variety of types of businesses. Schools, churches, small businesses, municipalities, large retail stores, banks, restaurants, and even grocery stores have used signs. They create awareness in the community and remind people on a consistent basis that they are there. There are also different types of signs. If you look around your local city, you will notice all of the different signs. A few considerations should go into the exterior sign planning for a business.

The size of the sign. The sign needs to be large enough for people on the road to see it, yet small enough that it will not be completely distracting. Some cities may also have ordinances on the maximum size of an