3 Quick Tips for Improving Your UX Web Design Process

Written by Small Business Magazine on September 4th, 2015. Posted in Website development company, Website internet marketing, Website marketing agency

User experience is one of the most important aspects to consider when designing a website, but the fundamentals of UX design can seem so complex that it’s difficult to create a website on your own. How do you know where the line is between a creative website that reflects your business’s brand, and a website that’s just too distracting? How can you figure out where to place navigation bars, and how do you figure out if your online transaction process is simple and convenient enough?

Although the details are typically best handled by a UX design agency, the basics of UX web design are easy to understand when you think about it from the perspective of a visitor on your site.

For starters…

  • UX web design should appeal primarily to the target audience in terms of content and readability
     If your target audience isn’t familiar with the industry, you’ll want to avoid filling your pages with too much jargon. If you want more educated customers, you won’t want to simplify your content to the extent that your customers find your website boring. You want to focus on creating loyal customers, since returning customers typically spend about 67% more than new customers, and a mere 5% increase in customer retention could net an increased average profit per customer by anywhere between 25 to 100%.
  • Don’t sacrifice usability for design
     A creative website is going to foster a memorable experience for visitors, but it’s important to realize that it’s up to you to make sure that it’s a positive one. Navigation should be simple and users should be able to scan the screen quickly, so it’s important to focus on fast loading times and clear visual cues.
  • The mobile-friendly UX design process is just as important as traditional design — if not more so!
    Mobile web isn’t as simple as scaling down the content on existing pages, nor is it just a full-screen advertisement asking site visitors to download the mobile app inside. Considering that over 80% of adults own a smartphone, it’s essential to provide a great UX web design for mobile users.

So now we want to hear what you think about UX web design — what tips would you give to someone who’s new to it? What questions do you have about your own UX design process?

With 82 percent Of Modern Consumers Using The Web To Discover Small Businesses, A Professional Web Design Company Can Help Your Small Business

Written by Small Business Magazine on January 28th, 2013. Posted in Professional web design, Professional web design company, Website development company

Professional web design

Design and development of websites is essential to modern organizational success. Experts on these issues can help you address concerns with load time, website navigation, compatibility with multiple browsers, conversions and the overall appearance of your site. Bigcommerce design can help. A professional blog writing service may also be of service. Most professional web design experts these days understand that companies do not like to waste time when it comes to their web presence. A professional website offered through a respected website development company can help a small business get ahead of the competition. If you run a small business, you may want to learn about a professional web design company that has a lot of experience in your industry. Experience with an industry can help designers with the little nuances that set a great website apart from all of the other good to mediocre sites available in your line of business.

Web design is essential to modern branding and marketing tactics. A professional web design company can help your business manage design easily. Development is another important issue. Development of websites refers to how they are constructed so that they are easy to find by a search engine, how they interact with social media and more. The design is the actual look of your site. A professional web design company with a focus on development might be able to help improve sales that your business in a small amount of time. Consider that, circa October of 2012, 77 million Tumblr users and 56.6 million WordPress blogs were active across the globe. That high number of users online meeting that more focus is being shifted on to attracting the web market, rather than traditional markets to brick and mortar stores.

More than three out of every five online researchers say they feel local results are the most relevant, and 58 percent of users report that they find local results to be more trustworthy. This is why a professional web design company should be consulted to boost your local position on a search engine results page. A professional web design company with an emphasis on development can help you get your business on the first page of results for certain keywords, which is important since most consumers do not go on to the second page of results these days and most mobile browser users follow the first organic search result that they see.

Learn more about this topic here.