3 Quick Tips for Improving Your UX Web Design Process

Written by Small Business Magazine on September 4th, 2015. Posted in Website development company, Website internet marketing, Website marketing agency

User experience is one of the most important aspects to consider when designing a website, but the fundamentals of UX design can seem so complex that it’s difficult to create a website on your own. How do you know where the line is between a creative website that reflects your business’s brand, and a website that’s just too distracting? How can you figure out where to place navigation bars, and how do you figure out if your online transaction process is simple and convenient enough?

Although the details are typically best handled by a UX design agency, the basics of UX web design are easy to understand when you think about it from the perspective of a visitor on your site.

For starters…

  • UX web design should appeal primarily to the target audience in terms of content and readability
     If your target audience isn’t familiar with the industry, you’ll want to avoid filling your pages with too much jargon. If you want more educated customers, you won’t want to simplify your content to the extent that your customers find your website boring. You want to focus on creating loyal customers, since returning customers typically spend about 67% more than new customers, and a mere 5% increase in customer retention could net an increased average profit per customer by anywhere between 25 to 100%.
  • Don’t sacrifice usability for design
     A creative website is going to foster a memorable experience for visitors, but it’s important to realize that it’s up to you to make sure that it’s a positive one. Navigation should be simple and users should be able to scan the screen quickly, so it’s important to focus on fast loading times and clear visual cues.
  • The mobile-friendly UX design process is just as important as traditional design — if not more so!
    Mobile web isn’t as simple as scaling down the content on existing pages, nor is it just a full-screen advertisement asking site visitors to download the mobile app inside. Considering that over 80% of adults own a smartphone, it’s essential to provide a great UX web design for mobile users.

So now we want to hear what you think about UX web design — what tips would you give to someone who’s new to it? What questions do you have about your own UX design process?

Looking to Boost Company Sales? Consider Investing in Better Marketing

Written by Small Business Magazine on February 7th, 2014. Posted in Marketing services companies, Sales and marketing companies, Website marketing agency

Advertising and marketing agencies

Do you have a successful business that simply needs a little bit of a boost with regard to promoting your products and services to prospective customers? The marketing landscape has changed quite a bit in the last several years, and you may find that marketing agency services are designed specifically to help you address these new issues.

When working with advertising and marketing companies, it is important to incorporate online strategies in addition to more conventional methods. For this reason, you may want to consider hiring an Internet marketing company or website marketing agency that ha