How Direct Mail Lists Can Benefit You

Written by Small Business Magazine on July 3, 2017. Posted in Direct mail examples, Print shops in tampa, Printing companies

Direct mail

Over the past couple of decades, technology has undoubtedly changed the way in which the average consumer interacts with both marketing and advertising. With the invention of email, texting, and social media, there are now more ways than ever before to get your product and business out to consumers that may make a purchase and buy your product. These new marketing and advertising avenues have allowed business to expand their market out on a nation wide scale. Normally business attempt to market and advertise only to people who are near the location of the business, but now that technology has allowed faster and more wide spread forms of communication, business owners can get their product into consumers that do not even live in the same country. Even though technology has changed how consumers interact with media, there are old traditional methods that can still be applied to todays market and can still have plenty of success. One of those methods is the very popular, direct mail lists option. This option is as simple as the name it wears. Direct to mail lists allow you to mail your advertisements and brochures directly to the consumer’s house. This way, they do not have to deal with any other form of communication and they now have a physical and tangible object they can refer to. If you are a business owner looking to make sure your marketing and advertising has a strong impact on the consumers you want to reach, heres how direct mail lists can help you.

A recent survey revealed that around thirty nine percent of all customers and consumers stated they tried out a business for the very first time because of direct-mail advertising they received from said business. That is one very strong way in which direct mail lists can help your business out. Some consumers that have never tried your business before will be more willing to do so after they receive direct-mail advertising built around direct mail lists. Also, according to a study conducted by the United States Postal Service, over sixty percent of all direct mail recipients were influenced by the direct-mail advertising to visit the promoted website – with the greatest and most valuable influence presiding over first-time shoppers. Direct mail lists are a great way to get consumers to even simply visit your website. If you use direct-mail advertising, you can get over half of all consumers that receive the advertising to those who receive it. Invest in printing services and wholesale printing to get your direct-mail advertising out consumers that will then turn around and visit your business’ website or maybe purchase your product.

Direct mail lists are not only effective with consumers who may be out of touch or not aware of how to work with technology, it is also very effective for young people, which is not something business owners expect. For instance, a recent survey conducted revealed that 77% of millennial pay attention to direct-mail advertising, which is over three quarters of all millennial. As a matter of fact, another recent survey conducted revealed that about 90% of all millennial also feel that the direct-mail advertising they receive is reliable. Also keep in mind that researchers have discovered that almost half of all millennial ignore digital ads, yet only 15% ignore direct mail. All of these statistics and numbers that are related to direct mail lists matter because they prove that there are ways to get your product and business to consumers in a way that is direct and effective. It will save you both time and money as you move forward with your advertising and marketing.

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