How Increased Signage Can Help Your Business

Written by Small Business Magazine on May 22, 2018. Posted in Display racks, Mounted flyer holders, Signs for glass doors


The average consumer is exposed to 3,000 ads and promotional massages every single day and business will do whatever they can to get a customer’s attention. Everywhere you look, there are signs flashing and flickering and retail displays proclaiming, “Buy This,” “Try That” or “Come Check This Out!”

Of the thousands of ads seen every day, many are seen on metal display signs in stores. These retail displays can go a long way in convincing a customer to purchase a product or service, especially if they aren’t planning on buying more than what they originally came in for.

Consider:

  • A consumer decides within three to seven seconds whether or not they will stick with a brand or buy a competitor.
  • 82 percent of purchase decisions are made in the store.
  • 16 percent of unplanned purchases were made because customers noticed a display.
  • 6 to 10 purchases in a store are usually impulse buys.

With a never-ending crusade for the customer’s money, prominent signage is important for businesses to get noticed. Display signs, especially metal display signs, come in a variety of forms, shapes and sizes.

Some of these include:

  • Lawn signs
  • Table top displays
  • Lunch boards (also called A-Frames)
  • Hanging storefront signs or door sign holders
  • Billboards
  • Display Racks
  • Banners
  • clear window decals
  • Electronic Signs
  • Illuminated signs

Display signs, whether metal display signs or another type, can lead to customers spending more money and ultimately having a greater experience at a business. A 2011 report indicated that 86 percent of customers will pay for a better experience.

Ultimately, merchandise with a sign means there’s a greater chance that product or service will be sold. A Brigham Young University study showed that merchandise with a sign outsold merchandise without it by 20 percent. Additionally, merchandise marked at full price performed 18 percent better than non-sign merchandise.

Reaching customers through displays is cheaper too. The cost to reach 1,000 adults for a sign or store merchandizer over a year was approximately $3.37, compared to anywhere from four to eight dollars for a 30-second commercial.

Metal display signs and other types of signs come in an endless variety of colors, sizes and forms and the possibilities are endless for businesses as they try to advertise more effectively. Signs can be as cheap or expensive, as durable or as lightweight, or as flashy or toned down as a business needs. If you’re looking for a new way to promote a business through display signs, Displays2Go and Displays4Sale offer a wide variety of products to help get started.

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