How to create a professional business sign to attract customers

Written by Small Business Magazine on February 18, 2019. Posted in Backlit film, Big checks for golf tournaments, Eco friendly yard signs

Advertising services and locations is a very important part of owning and running a business. If people can not find information about you or where your located you won’t be very successful. Creating a custom sign is easy and there are a number of things to consider when making one if you want to stand out of the crowd.

You want your sign to be concise and clear. Do not clutter it up with a bunch of small text, pictures, and useless information. Convey your message clearly and keep it bright and visible from a distance. You want to inform visitors what kind of business your running right from the beginning, a clear and concise sign will show them you are a professional. 70% of consumers have stated that the quality of a businesses’ sign reflects the quality and professionalism of the business. First impressions are everything in the business world so make yours perfect in every way. A great example of a clear business sign is a custom real estate sign, they are very well put together and informative.

So what are the most important things to include on a business sign. You want your customers to know who’s sign they are reading so ensure to include your logo and business colours on the sign. Put your name and phone number on the sign so you can be reached by customers. One small sentence or description of services offered is all you need, either that or a short bulleted list if numerous services are offered. Use very easy to read text and nothing in script or small writing, as pretty as it is to look at it can be very hard to read and confusing to look at. Your sign should be simple yet informative and easy to read like a custom real estate sign.

Location is very important as well. There is no point in having professional-looking signage if nobody can see it. You can place signs on your own property, you can call the city or municipality to get permission to place signs along streets, or you can ask permission from other business owners to get placement on their property as well. You can get signs posted in public places like churches, malls, office buildings and more just by asking permission. Most custom real estate signs are placed on the properties they are selling but to advertise their services elsewhere they print out graphics, flyers, and other advertising media to sell homes. They place their professionally finished products all around town to advertise and are very successful at it. Follow their example and you to will be a successful sign designer.

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