If you run a small business, one of the best marketing investments you can make is to focus on search engine optimization, or SEO. This means of attracting prospective customers can help your company to generate more traffic to your website, chiefly because SEO marketing helps to put links to your site front and center on search engines.
And because Google dominates the search engine industry, with as much as 70% of the market cornered throughout the world, it is important that your business utilize an SEO service that adheres to the protocols and techniques recognized by that particular search engine. This means that in order for your company site to appear on the first page of search results–where three out of four search engine users look exclusively–there are certain SEO tools you should absolutely use.
SEO basics begin with the use of relevant keywords that online users type into search engines in order to find the products and services for which they are looking. Incorporating these words and phrases into your site’s copy can help indicate to search engines that users would find your site helpful. The key is to use these words in such a way that they help to guide the informative content and lead customers to make decisions regarding the services or products they are considering.
Hyperlinks are also incredibly helpful in boosting SEO rankings. By encouraging the use of links that lead directly from another related site to your own, you help to demonstrate the value of the content you provide. Mutual backlinks are especially beneficial in making your site more visible to online users.
These general tips are all the more crucial when you consider that nearly 80% of users on search engine sites specifically ignore sponsored ads and paid advertisements in favor of natural or “organic” results. Furthermore, 39% of customers who shop retail begin their experiences by using search engines, according to Marketing charts.
If you have additional questions, comments, or recommendations on how to use SEO services most efficiently, you can share your thoughts in the forum below.
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