In today’s competitive economy, your business can’t afford to not be noticed. While most marketing and advertising firms are currently focused on web and mobile advertising, those platforms often don’t do much for brick-and-mortar businesses. In a recent consumer poll, 50% of new customers say they were attracted to a business by an on-premise sign rather than an online sign. If your physical storefront is lacking business, a new sign might be the solution you’re looking for.
The Importance of Business Signs
35% of consumers wouldn?t know your business was at its location without a sign displayed. If your business is lacking adequate signage, you’re as good as invisible to over a third of all potential costumers. More than one-third (37%) of consumers report looking at an outdoor ad each or most of the time they pass one. Visibility is key in today’s crowded retail market. By investing in new signage, you’re investing in the future of your business.
The Future of Business Signs
While traditional sign solutions are effective and serve to increase business, the future of business signage lies in new full-color digital LED signs. Locations with digital signage average 30% more sales than locations with traditional signage, and 40% of shoppers are more likely to purchase from merchants who are using digital signs. In addition to the stopping power of digital signage, a recent consumer poll found that most consumers find digital sign advertising to be more unique (58%), interesting (53%) and entertaining (48%), but less annoying (26%) than other media. Digital LED signs can display full video, can be created to change themselves automatically, and project a cutting edge image for your business. The future of business signs is digital signage – don’t get left behind!
Business Signs and You
Business sign makers can create custom signage for whatever your business’ advertising needs are: vehicle wraps, window graphics, or custom printed banners. Digital signs might be the easiest choice for custom signage, however, because they can be easily changed with a few clicks of a mouse. Whether you need one sign or a thousand, today’s business sign makers can handle custom orders easily and quickly thanks to advances in sign manufacturing technology. What are you waiting for? Order a new sign for your business today and grab the attention of those new customers your business needs.