The internet literally changed the world when it comes to marketing. No longer did you need to take out an ad in a newspaper to sell something or post fliers to let people know about an event. Now you have online classifieds and social media. If someone wants to find a phone number or an address, they just use Google, the company that is responsible for 90% of internet searches. If you own a business, using the internet to advertise and sell your products allows you to grow in ways you never would have been able to before. But to get the most out of using the web, you have to make sure you are doing things right. That’s where it can be handy to work with a digital marketing agency or other professionals.7

One of the big things that a business website needs to focus on is search engine optimization, or SEO. This is the process of having keywords inserted into your marketing and advertising copy to help people find you in an internet search. You want to be able to show up on the first page of search results, because fewer than 10% of people bother to search past the first page. A digital marketing agency can help you select the right keywords and insert them into the proper places on your website.

Many businesses tend to rely heavily on social media such as Facebook or Instagram because it is an inexpensive way to market their products. If you only use one social media channel, it should be Facebook, since it has a nearly two-thirds share of all social media users. However, you will want to tailor social media to your audience. If your customer base skews younger, then Facebook may not be the best channel to use for your social media advertising.

More and more people are using their mobile devices for their web searching, and one thing many businesses forget is to make sure that their website design is optimized for mobile devices. Having a website that does not work well on a mobile device can cause you to lose out on potential customers. If you or a staff member does not have the skills to design a proper website, it can be worth the expense of hiring a digital marketing agency to do it for you.

To get ahead in business today, you have to have a digital presence, whether that’s social media, your own website, or both. To make sure you are doing it right, you may want to hire a digital marketing agency or some other business, such as a website design firm, that has expertise in the digital space.

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