In today’s internet culture, it can be hard to reach the customer. The constant presence of every industry vying for the limited resources of the consumer means that patience runs thin on every side of the business transaction. This is why clever and poignant brand awareness is so important when it comes to marketing. This pressure has leaked into physical industry, too, and has forced companies to innovate in all sorts of ways. For the sign company, this means transitioning to the electronic realm and coming up with creative sign designs that leave older methods of advertisement behind. Digital signs are now much more prevalent in marketing and statistics speak to the success of this new interactive technology. One IBM study has shown that 72% of consumers will engage with an interactive message when in visible sight of the retail store. Locations using digital signage can average up to 30% more traffic than places with older types of signs as well.
The Advantages
Custom banners and advertisements like this have a couple distinct advantages over older, print signs as a whole. The custom interactions allow for the advertisement to interact with customer on a personal level. This type of engagement is smoother and more informative than it would be with any static sign. It has the arguable potential has the potential to be more informative than preliminary interactions with the staff of the store. At the very least, it eliminates potential for human error and misunderstanding. Many customers find digital signage to be unique and entertaining while being less annoying than other types of advertising media. The interactive digital sign is going to be the first contact the customer has with the product regardless of any further transaction as well. The personal contact will be more likely to draw their attention into the store where further sales can then occur. In fact, digital signs make it 40% more likely for those sales to occur.
Below the Sign
Digital signs also serve as a undercurrent message to the buying public. No matter what the product or service being displayed on the sign, all digital-creative sign designs communicate the contemporary nature of the business. There are many types of sign solutions and, while all have their merits, the digital sign will be sign by the customer as a symbol that the business is willing to upgrade and change. OTX, a global research institute, have done research indicating that consumers find digital signage more attention grabbing by its fundamental nature. Large business signs, especially electronic ones, move the eye and mind in specific ways that bring attention to the nature of the product or service, of how new or progressive it is. It’s difficult to underestimate the extent of the conclusions the customer will draw from this simple assumption. Long as the sign is honest and the designs are catching, the customer will be able to draw their own informed conclusions about whatever is being advertised. In this way, the digital-creative sign designs serves as a conduit that treats the person in question as an intelligent consumer and allows for the business to conduct its initial non-monetary transactions in a respectful manner.