For small business owners, marketing is one of the most important skills anyone can learn. Anyone looking to set up a painting company will have to bring in customers. This will involve using a variety of marketing tactics.

Sometimes marketing is broken down into “free” and “paid.” In practice, things are rarely free.

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While some painting company marketing tactics may not require an upfront investment of money, the marketer will often have to put in a lot of his or her time. As they say, time is money.

Some “free” marketing methods that new painting businesses should try include social media. It’s free, typically, to set up profiles on social media networks (for example, Facebook). It’s smart to go door-to-door to meet with people and explain what the painting company offers. It’s also wise to contact Homeowners Associations (HOAs) and construction companies to see if they have any projects to bid on.

Once projects start up, many painters will start to enjoy word of mouth and recommendations from past clients. That said, it’s smart to keep an eye on marketing tactics and the competition. As with any competitive market, companies that fall behind often get pushed out of business.

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