Search engine optimization (SEO) has undergone major changes thanks to Google core updates. Old practices no longer work. Discover three actionable things you should know about SEO in 2023.

Optimized Content is Still Vital

Content has always been at the core of SEO. Writing high-quality content is one of the ways to ensure your content ranks high on search engines.

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A good tip is to survey the top-ranking pages and write a better piece than the ranking article.

Backlinks are Still Essential for SEO in 2023

Some people say backlinks are dead. A simple search on Google on common topics shows that ranking pages have high domain ratings. The best way to build backlinks is through guest posting.

Aim for Topical Authority

Another way to dominate search with SEO Utah is to have multiple helpful resources on the same topic. For instance, if you’re a shoe business, focus on creating content around shoes. Topical authority is essential in building trust and credibility.

To sum up, the SEO landscape has changed in the last couple of years. Yet some core elements, such as backlinks and quality content, still matter. The best way to SEO in 2023 is to stay updated with changes. This is all possible when you work with a trustworthy SEO agency in your area.


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