Whether you just launched a new business or have been in business for a while, you’re probably aware of the importance of having an effective Internet marketing plan. If you don’t have a dedicated in-house team to handle your online marketing, outsourcing to a marketing firm makes sense.
Advertising and marketing agencies can provide you with all the services you need to promote your business on the Internet and beyond. This is particularly important because on a monthly basis, there are over 100 billion searches being conducted. As a result, you want a website that reflects your business, draws traffic, and creates a strong customer and/or client base.
A recent survey showed that website design makes a difference in how a company is perceived. This was the number one criterion for 46% of the survey’s participants. It’s also important that a website’s design is easy to access and interact with on mobile devices.
Were you aware that 93% of Internet experiences start with search engines? What happens when you plug your business service or product type into a search engine? Does your business come up on the first page? The second? Do you need to scroll even further to locate it?
When search queries are made, approximately 50% of them consist of four or more words. One of the many search engine marketing tools that a local marketing firm can provide for you is search engine optimization, or SEO. Effective keyword marketing research can result in locating just the right words and phrases to increase your business ranking and presence.
A search engine marketing agency can also assist you with web design and development, including content provision. In addition, these agencies will be able to assist you with setting up pay per click advertising campaigns. It’s important to note that 52% of these paid search clicks are made with mobile devices such as smartphones.
Have you considered website advertising with Google? You may be interested to know that on average, businesses that use Adwords tend to receive $2 for every $1 they spend.
When you need web development services and a strong Internet marketing campaign, it makes sense to outsource to a local agency.