If you’re an investor in BTS real estate, or build-to-suit real estate, you’ll need to know how to go about advertising the space if you’re interested in attracting new tenants, merchants, or promoters. Regardless of the type of BTS real estate you’ve invested in, advertising the space you have available for future tenants is key to ensuring ongoing success and the ability to generate a new stream of income. The more familiar you are with your surroundings in a region where you own BTS real estate, the easier it’ll be for you to successfully appeal to other business owners, developers, and entrepreneurs near you.
Establish a Vision
Whether you’re planning to use your BTS space for a local chiropractor or a startup computer IT service company, you’ll need to establish a vision for your BTS real estate location. Establishing a vision you have for the space will help you better target individuals and investors alike who are seeking development opportunities in the same area as you. When you have a working vision for your BTS space, you can then begin honing in on those who may have a genuine interest in learning more about the rental or development opportunities you have available.
If you’re new to the world of BTS real estate, you’ll want to take a bit of time to immerse yourself in the BTS culture, especially if you want to ensure ongoing success with any property or development you have your eyes on. Understanding what it takes to promote a local BTS space is crucial, especially if you’re entering a competitive market or if you intend to operate in a densely populated area. The more familiar you are with the process of opening, managing, and showcasing a BTS space to prospective partners, the easier it’ll be for you to find the ideal tenants for any type of space you have in mind.
Work With Your Developer or Investor Directly
If you’re in charge of a BTS real estate investment you’ve made, you’ll want to work directly with any investor or developer you agree to do business with on the property. Meeting with a prospective client, investor, or developer you intend to work with can help you get on the same page. Whether they’re interested in utilizing the space you have available to offer climate control rental storage units or if someone wants to open a pet boarding company, you’ll want to review their business plans and personal vision before making a decision that’s right for the future of your space. It’s also wise to consider the current location of any type of BTS property you’re interested in using alongside an investor, developer, or entrepreneur.
When you work with your developers and investors closely, it’s much easier to ensure you’re on the right path. This is especially true if you’re a newcomer to BTS properties and real estate in general. If you want to know more about the process, engaging and interacting with those who are closely linked to the property themselves is crucial for the best outcome possible.
Before choosing an investor, tenant, or developer to align with regarding your BTS property, it’s important for you to take some additional time to research current demographics in your area, demands, and the type of services or products that are most relevant to those in the area. Understanding a region is key to truly finding the right partnership when it comes to handling a BTS property in any capacity. When you’re immersed in the culture of your local community, you’ll find it much easier to provide those near you with appropriate services, products, and ideas.
Research Surrounding Demographics
Anytime you’re thinking of going forward with an investment in BTS real estate, you’ll first want to identify the surrounding demographics in any area you intend to operate. Identifying the age ranges, genders, specific job titles, and even particular interests of individuals in a community can help once it’s time for you to network with additional professionals, including developers and investors who have an interest in your space. When you’re aware of the demographics in a particular area, you’ll also learn which industries are best avoided, preventing a poor investment or a loss of investment entirely.
To learn more about local demographics, you can do so by accessing official demographic white pages available from both statewide agencies and federal bureaus, depending on your location at the time. You can also pinpoint specific demographics in your area with the use of various advertising and analytics platforms, such as Facebook Ads and Google Analytics, especially if you’re already managing an online presence. The more active you remain when monitoring the demographics and usage of your BTS real estate website and online presence, the easier it’ll be for you to determine who it’s best to market to once you’re ready to begin accepting applications for the spaces you’re renting out or leasing.
Deploy Local Marketing Tactics
If you’re just breaking into the industry of BTS real estate for the first time, deploying local marketing tactics might be ideal. Using local marketing methods can help connect with those in your community, which may be important if you’re new to a location and just getting settled in for the first time. Using local marketing tactics and techniques doesn’t have to feel limiting once you’re familiar with the most common types.
When it comes to local marketing tactics, you can begin with traditional newspaper advertisements, custom fliers, and even radio or television program broadcasts. Choosing the type of local marketing tactic you’ll be using will greatly depend on your budget and intended audience. The more tuned in you are with your audience and their preferred methods of discovering real estate properties and opportunities, the easier it’ll be for you to find a winning marketing strategy that produces the most returns.
Choosing the right type of local marketing technique can be tough if you’re new to marketing or even to a particular town or region. If there are competing businesses near you, spend a bit of time researching and comparing their preferred methods of reaching new and existing customers. Getting to know more about the members of your own community can also help and go a long way when you’re attempting to network with others who may have a genuine interest in the BTS real estate space you have available at the time.
Promote Your BTS Space Online
If you’re using your BTS space to promote coworking office spaces, or you’re interested in attracting professional lawyers who are seeking a space to call their own, you’ll want to establish yourself and your BTS location online. Creating a website to promote your BTS property is a way for you to spread the word about the opportunities you’re offering and what’s currently available near you. When you have a website and begin promoting your BTS property online via social media, search engines, and with the use of search engine optimization, or SEO, you’ll find it much easier to maximize your reach and viability, resulting in more calls and potential leads in most cases.
You can also promote your BTS property with a complete website dedicated to showcasing the interior and exterior of your property and any commercial buildings you’ve constructed or intend to lease. Highlighting upgrades, updates, and even modern renovations can also help with attracting new prospective investors, entrepreneurs, or developers who might want to learn more. Showing off a BTS property with a robust website and thorough portfolio or gallery is also a way to establish yourself as a professional representative in real estate, regardless of where you’re planning to run your business.
You also have the option of utilizing a range of online platforms to promote your BTS property, including social media networks such as Facebook. With Facebook, your own website, a newsletter, and local search results from Google, it’s much easier to garner attention from locals without overspending on ads and major campaigns. Promoting your BTS space will be much easier to do once you provide high-quality photos and videos of the interior and exterior of the space. Promote upcoming walkthroughs, tours, and more on your website and social media while simultaneously planning virtual and in-person events that will notify any of the users who are currently following your BTS or personal pages online with the use of your preferred networks.
Use Social Media to Your Advantage
Using social media to your advantage is a must when you’re promoting BTS real estate or any type of BTS property. If you want to use your BTS property to host birthday party venues or if you’re thinking of developing a preschool in the future. Social media is one of the best tools to put to work for you when you’re committed to advertising your BTS space as successfully as possible. If you’ve determined that the audience of potential tenants, investors, or developers are interested in a business idea that’s most likely to be prevalent on social media, you’ll need to start taking your social media marketing (SMM) management campaign much more seriously.
Once you’re committed to making social media work for you, you’ll want to take your posting schedule seriously. One of the biggest mistakes you can make as you’re attempting to create an online presence for your BTS property or yourself as a real estate professional is to avoid keeping your current followers on social media updates. Use a digital calendar to plan posts ahead of time to avoid missing an opportunity to land a new client or remain relevant in your preferred networks’ current algorithm. Too much time away from posting and sharing updates will cause your published content to fall on deaf ears, and it’s much less likely to appear within the news feeds of your followers.
Using a content calendar is one of the best ways to stay on track whether you’re seeking new tenants, hosting an open house, or looking for new business opportunities who might be interested in the space. You can also keep better track of engagement, responses, and comments when you do so with the use of platforms such as Facebook and even Instagram.
Attend Networking Events and Relevant Conferences
Another way for you to determine if there are viable investors, developers, or entrepreneurs near you who might have a vested interest in your BTS space is to visit and attend local networking events and conferences near you. Attending business events, conferences, and networking mingling gatherings is a great way to learn more about potential businesses and development opportunities in your area. Whether you’re interested in hosting vape shops in your BTS space or you simply want to spend more time learning about the local businesses for sale in your community, you can do so by spending a bit of time networking and getting to know those who have an active role in the businesses and their development in your city.
Attending a networking event or a local conference doesn’t have to be daunting, especially if you’re willing to put yourself out there and introduce yourself to other business owners and managers in the area. Connecting with other professionals near you is a way for you to receive invitations to upcoming events, mixers, and conferences that might be relevant to you and the BTS industry you’re working in at the time. When you’re introducing yourself, be sure to inform those that you’re networking with your BTS property and potential opportunities to open new conversations and to make new deals.
The more familiar you are with the BTS real estate market, the less daunting you’re likely to find the process of seeking new tenants or those you want to support with your current real estate space. Whether you’ve invested in BTS real estate to promote local service providers, retail stores, or even IT solutions, you’ll need to have a thorough understanding of the demographics you intend to appeal to and the audience you want to reach before getting started. The more actively engaged and immersed you are with a surrounding community, the easier it’ll be for you to network with those who have a genuine interest in the BTS properties and real estate you’re currently looking to promote and fill with new tenants, renters, or business owners.