Pay-per-click advertising is a form of advertising where the advertiser pays for each click to their website or app. In this video, the concept of pay-per-click advertising is broken down and explained. Watch to learn more.
The most well-known network for pay-per-click advertising is Google Ads where advertisers bid on keywords that generate clicks to their websites.
The advertisers only pay when their advertisement is clicked. The process works by advertisers setting bids for clicks to their websites based on the keywords and/or audiences that they are targetting. Pay-per-click advertisers enter an auction against other advertisers for each click. The advertisements that show are based on a bid and an Ads quality score.
To get started with pay-per-click ads you can start using popular networks like Google Ads, Bing Ads, Facebook Ads, and much more. You obviously need something to promote, whether that be a website or an app. You then sign up with one of the top networks, enter your payment information, and create your first campaign. With the landscape of the business world being fully immersed with the internet, this is one of the most efficient ways to advertise your business.
To find out more about pay-per-click advertising and what it entails, contact a PPC advertising expert for more information.