Are you an entrepreneur? Do you want to see how other entrepreneurs have achieved business success? Small business magazines are the best way to do that. Not only are small business magazines cheaper than most conferences and other events, but small business magazines are written and edited by professional journalists, many of whom have also been entrepreneurs.
The gift that small business magazines offer is the voice of experience. If you are a small business owner and are looking to expand, then chances are that you do not know everything you need to do. In fact, you simply cannot know everything, especially if you have never grown a small business before. The only thing you can do is learn from others.
Small business magazines often give you that chance to learn from others. Many small business magazines include profiles of small business owners and some of the pitfalls they encounter. In one of the small business magazines I have read, one salad shop owner was doubling his sales every few months. This was great, but the timing of his cash flow meant he could not pay bills on time. At several points, he risked insolvency while business was booming.
Of course, one could argue that cash flow problems of that nature are great to have. That said, small business magazines cover more mundane problems. Some entrepreneurs will stress being organized. Others stress the power of mentoring relationships. Whatever you read, be sure it reflects a holistic management style, and can add value to your organization.
In the world of today, it is more important than ever that small business owners connect with each other. Small business magazines provide an outlet for this. By transmitting wisdom from experienced entrepreneurs to you, successful small business magazines can give you the tools to help your business thrive. Assuming you learn something, small business magazines can even help your business grow beyond small.