Packaging of all kinds is hugely important all throughout the United States. From protein powder packaging to coffee bag packaging to packaging for dog food even, packaging plays a critical role in how we decide what products we want to buy. For one thing, high quality packaging can actually boost the amount of sales that a company is able to experience.
As a matter of fact, the data that has been gathered on this subject has been more than able to support this claim. The research into the subject shows quite clearly that an increase in overall brand attention will be found when more attention is paid to the creation of the packaging in turn. As a result, more than 30% of a growth in overall brand awareness is far from uncommon, making investing more time and energy into packaging something that is more than worth it at the end of the day.
In addition to this, investing in packaging that is more interesting and visually stimulating is actually likely to garner more interest and sales as well. This is thanks to the fact that visually interesting packaging will draw the eye of the consumer more frequently than packaging that is not interesting. After all, more than 65% of all people here in the United States have said that they have purchased at least one thing thanks to interesting packaging, something that they otherwise would not have even noticed. And as there are as many as 20,000 items for sale throughout the typical supermarket, it is important for products to be able to stand out.
And brands can even get more brand awareness through other consumers when their packaging is interesting. This is largely thanks to the fact that people will now share products on social media so long as the product has interesting packaging. And with up to 40% of all people willing and likely to do this on at least one social media platform, it is clear to see that this is a viable way for companies and brands not only to reach higher numbers of people than ever before, but to draw in more interest as well, something that certainly cannot be underestimated by any means.
For many people, however, it’s not JUST the appearance of the packaging that matters, as big of a role as this can play. In addition to the appearance of packagings like coffee bag packaging and spice packaging and even vegetable and fruit packaging, the information contained on packaging is also hugely important. For instance, coffee bag packaging might include the amount of caffeine, as the level of caffeine in coffee can certainly vary based on the type of coffee. For many people, very high levels of caffeine are not necessarily desirable. For others, however, this is exactly what they are looking for. Therefore, coffee bag packaging should always include caffeine levels, of this there is no doubt. Coffee bag packaging should also, of course, include information on the flavor of coffee, as this too can vary quite dramatically.
And it’s not just on coffee bag packaging that this is important. In addition to coffee bag packaging, all types of food packaging will need to convey a variety of different information. For one thing, nutrition info is key when it comes to making a purchasing decision. For those who have food allergies or food restrictions (such as being a vegan or a vegetarian or avoiding certain products for religious reasons), reading the ingredient list can be hugely essential when it comes to buying a food. And many people just like to read them as part of their buying process, with more than 60% of all consumers reading all food packaging that they come across. And well over 80% of all consumers will utilize this food packaging when it comes to making a purchasing decision.
At the end of the day, from seasoning packaging to vegetable packaging to coffee bag packaging, all kinds of packaging play a role in our lives as we know them – and in the purchasing decisions that one makes as well.