There are many reasons why business owners choose to have signs outside their brick-and-mortar stores or places of work. In the past, this often meant posting traditional signs, which would have lettering that was switched out letter by letter. However, there are alternative solutions available today, among them being digital signage. Digital signage can advertise businesses; it can also be used as trial boards. But what are the benefits that come with digital signage? Why have they become more popular in recent years?
While it’s true that digital signage is a bigger investment than some more traditional forms of signage, in many ways it can pay off in the long term. But before you invest in digital signage, let’s look into some of the key ways in which it can help you — whether you’re advertising a brick and mortar store or looking for trial boards.
1. It Increases Brand Awareness
Perhaps one of the biggest reasons why you should invest in digital signage is that it can increase your brand awareness in a big way. Every business thrives on increased brand awareness. The more strongly people are able to conceptualize and remember your brand, the easier it will be for them to remember to work with or shop with your company. With that being said, it’s estimated that digital signs can increase a business’s brand awareness by nearly 48%. Therefore, you can move forward knowing that your investment in digital signage is paying off in a major way.
2. It’s Easily Changeable
Another major benefit of using digital signage is that it’s more easily changed than traditional signage. What might take hours (and employee engagement) with a traditional sign can be accomplished in a matter of minutes with digital signage. Digital signs, even when they’re being used as trial boards, merely need to be reprogrammed.
3. They Increase Impulse Buys
Digital signage is flashier and more attention-grabbing than traditional signage. Therefore, it should come as no surprise that digital signs increase not only engagement but impulse purchases. When people see digital signs, they feel compelled to jump forward and engage, not only personally but financially, with the advertiser in question.
As you can see, these are the three strong advantages of using digital signs. If you want to add digital signage to your business, contact us today!