If you need product pacakging or product label design, then you might consider working with a
packaging design company. Even if you have an idea of what you want, product packaging designers will be able to help turn your vision into something tangible, and hopefully, something successful. Here are few tips that will help the custom packaging design process.
First of all, you need to know your audience. You need to ask yourself who you are trying to reach. Know the demographics and who the product is intended for. Consider a company like Axe Deodorant. They appeal to young men by showing and using products that young, sexy women would prefer. If their demographic was senior citizens, living in nursing homes in Alaska, their product packaging would probably look a lot different. Do market research. See what is already out there. Find out what is working, what is not working and why. The packaging design company should have experience with this.
Your packaging design company should encourage you to keep things simple. They should promote ideas and designs that are free of clutter. The design will often be used and on various mediums and you want something that will transition well, whether it is being printed on a small box, shirt, or a plastic bag. That design itself should be clean, easy to see, and easy to identify.
Your packaging design company should help effectively communicate the features of your product. The packaging should help the customer understand what is so great about your product and why it is better then all of the other ones sitting next to it. Stay away from terminology your customers might not understand. Do not mislead about what is inside. A new customer needs to trust that what they see on the outside is what they will get on the inside, or you may lose them forever. Make sure that your USP, or unique selling proposition is clear. That is, make it absolutely clear why your customer should be doing business with you.
When working with a packaging design company, keep in mind that your package is usually the first thing that your potential customers will see. It is a lot like a first impression. You do not get a second chance at it. Make sure to work with packaging design company that understands that.