Purchasing media spots on a radio station is something that is done by a media buyer. You can look at radio media buying as an option to select the different kind of media spots that one might want to check out. This will help you to create the kind of media spots that you require to reach audiences that you would not otherwise be able to reach.
There are people who listen to the radio quite often, and they are not necessarily able to be reached via other media means. This means that it is the kind of thing that a media buyer needs to be aware of.
They must work to make sure they are getting the messages that they need to get out to the public to help them create the kind of loyalty required to keep them as customers far into the future.
Think carefully about the ways that you can reach out to the people that you want to reach via radio marketing. It might help make it easier to get your message out to a group of people who would not otherwise be able to be reached. Keep that in mind when looking at media buying.