No matter how big a town you’re driving through or what time of day it is, it’s hard not to notice a church when you see one.
As of 2016, more than 70% of Americans identified as religious, though 2013 research found that only about 37% of Americans go to church on a regular basis. Nonetheless, people go to church for a varied number of reasons; some want to grow closer to God, some do so to become a better person, some do so in search of comfort and other do so to introduce their kids to religion and its teachings.
Regardless of how often or why a person might go (or might not go) to church, it’s hard to miss too things about many of America’s churches: the cross on top and the church marquee sign out front.
If you’re wondering what the church marquee is, it’s the sign in front of the church that usually has a bible verse on it or a simple message like “Be kind to others” or “Jesus Saves.” Chances are you’re seen the old-style ones that require the person changing it to change each letter by hand. It’s an essential job, but it can also be very time consuming.
There’s no doubt signs catch peoples’ attention. The rock band Five Man Electrical Band famously sang “Sign, sign everywhere a sign. Blocking out the scenery, breaking my mind.” It may be a catchy lyric, but it’s also true of the world we live in today.
- Approximately 71% of people often look at the messages on roadside billboards (both traditional and digital).
- About 35% of people wouldn’t have discovered a business had it not been for a sign.
- 32% of poll respondents have indicated that they visited a retailer they saw on a billboard later in the week.
Church marquee signs work the same way. People notice them when they go by and they read what they have to say. But church marquee signs can be taken to the next level, thanks to the power of LED lighting.
For those who don’t know, LED lights are fast becoming the standard in the lighting market around the world; in fact they have about 53% market penetration now. Why? They do because LED lights last longer, shine brighter, are eco-friendly, are durable and relatively inexpensive. Whether you know it or not, you’ve probably seen lots of LEDs around your community: school marquee signs, signs for municipalities, movie marquees, in sports stadiums and on storefronts to name a few places. Heck, you probably have even used LED lights in your house.
It’s estimated that the average LED bulb has around 50,000 hours of life and they shine brighter than CFL lights and even more traditional forms of lighting. What does that mean for a church? It means that church marquee sign’s message is going to shine brighter, no matter the time of day or what the weather is. If the whole purpose of LED lights is to get peoples’ attention, a marquee sign, lit up by LED lights is sure to do that.
LED lights can also work inside the church. While there are many churches around the United States and around the world that are renowned for their history, LED lights can help make sure that they persevere (at least on the inside) and they make it so much easier to see what’s going on in all the little nooks and crannies of the average church.
Bottom line: LED lights work wonders and church marquee signs with LED signs will benefit greatly. They can be used to remind members of a congregation about important church events coming up, they can offer a preview of what that week’s sermon may be, they can offer simple words of encouragement using a well-known Bible verse and they can even offer well wishes to members of the congregation and the community. Many of today’s modern marquee signs can be controlled wirelessly and rather than having to change out letters one at a time, new messages can be put up at a moment’s notice and with a few keyboard strokes.