You don’t need to be a large business to get into the benefits of public relations. Public relations is great for improving your brand image, retaining customers, and gaining new leads. Consider hiring a public relations firm to start improving your business right away. In this video, you will learn about an incredible public relations trick that has the potential to generate a lot of new leads and customers.

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Many people attempt to push press releases to large website, magazines, and newspapers. However, these places receive hundreds if not thousands of press releases each day. Essentially, you have no chance if you simply send them an email. Instead, there are a few things that you need to do.

First, find a smaller but more targeted site that matches your customer profile. Next, figure out who they are writing about regularly. Your goal is to network with the public relations or marketing people in these companies. Start by doing something to help them out. Once you have become friends, you can ask them to introduce you to the people that run the site that you want your press release on. While not guaranteed to work, you will have a much better chance.


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