Archive for May, 2013

Tips For Great Package Design

Written by Small Business Magazine on May 4th, 2013. Posted in Label design, Packaging design company, Product packaging designers

Packaging design company

If you need product pacakging or product label design, then you might consider working with a
packaging design company. Even if you have an idea of what you want, product packaging designers will be able to help turn your vision into something tangible, and hopefully, something successful. Here are few tips that will help the custom packaging design process.

First of all, you need to know your audience. You need to ask yourself who you are trying to reach. Know the demographics and who the product is intended for. Consider a company like Axe Deodorant. They appeal to young men by showing and using products that young, sexy women would prefer. If their demographic was senior citizens, living in nursing homes in Alaska, their product packaging would probably look a lot different. Do market research. See what is already out there. Find out what is working, what is not working and why. The packaging design company should have experience with this.

Your packaging design company should encourage you to keep things simple. They should promote ideas and designs that are free of clutter. The design will often be used and on various mediums and you want something that will transition well, whether it is being printed on a small box, shirt, or a plastic bag. That design itself should be clean, easy to see, and easy to identify.

Your packaging design company should help effectively communicate the features of your product. The packaging should help the customer understand what is so great about your product and why it is better then all of the other ones sitting next to it. Stay away from terminology your customers might not understand. Do not mislead about what is inside. A new customer needs to trust that what they see on the outside is what they will get on the inside, or you may lose them forever. Make sure that your USP, or unique selling proposition is clear. That is, make it absolutely clear why your customer should be doing business with you.

When working with a packaging design company, keep in mind that your package is usually the first thing that your potential customers will see. It is a lot like a first impression. You do not get a second chance at it. Make sure to work with packaging design company that understands that.


Small Business Stay Informed and Carry On

Written by Small Business Magazine on May 2nd, 2013. Posted in Homepage

Business magazine

Small business magazines can greatly enhance the knowledge base of people who are members of a fairly close knit community. There are many things about small business that people are unaware of. And few people realize how big a role organizations like the local Chamber of Commerce have played in American civic life.

For example, it was a Chamber of Commerce that originally targeted Al Capone for income tax evasion, which would eventually put the famous ganglord in prison. Small business magazines can also inform people of some of the small businesses and start ups that are coming to define job growth in the United States.

Job growth is, to a large extent, driven by start ups. Small businesses can also lead to job growth in the long run. Business leaders at either one of these organizations are some of the articles that small business magazines might provide. Small business magazines might also inform people of some of the tax breaks or deductions to which they might be entitled.

It is for this reason that small business magazines might remain an important part of American commercial life. These are not the only magazines that people might consider consulting if they are starting a small business. People might investigate multimedia options. But small business magazines can go a long way toward providing people with more information when it comes to the topsy turvey world of business.

A small business magazine is not the only sort of magazine that people should consider consulting to put people where they need to be. But it can be one of the most important magazines that people use for these purposes. Magazines are great resources, in spite of being an older technology. The fact that people print them makes them, in some ways, more valuable as a resource to numerous people.

Invest in Making Your Website Visible, Engage Your Inner SEO

Written by Small Business Magazine on May 1st, 2013. Posted in Search engine optimization miami, Seo fort lauderdale, Web designer miami

Miami web design

Nobody has to tell you the sales and marketing landscape continues to change rapidly.

Today, one of the new buzzwords is SEO, Search Engine Optimization. What is it? How does it affect you and your company? Why is it so important? A Miami seo company can explain it all.

You have website. Are you happy with the amount of traffic and business it generates? If you are not, you may need a Miami SEO company to help you. That is because a Miami SEO company can look at your website and use proven techniques to raise your visibility on the internet so people who are looking for the goods and services you offer can find them through you.

Your website is like sign outside your door. People have to see it to understand what you sell. Even if it is obvious what you sell (like a lot full of new cars), what is not obvious is what other services, special offers or new merchandise you have. If your website is not pulling in the kind of activity you like, you may want to consult someone in successful web design Miami as a starter, to modernize the site and make it more interactive and welcoming. Then a Miami SEO company that specializes in website success can come into play; sometimes, they are the same company.

Once you have the pretty site, then you want traffic. A Miami seo company can explain to you what it takes to be successful on the web, to draw customers to your website. That requires that you either pull visitors from other websites or links, or your website is prominent in your field when people are looking for your goods and services on a search engine. A Seo in miami fl will explain how search engines work, what kind of filters they use, and some of the tricks that worked years ago that are no longer viable today.

Search engine optimization is a lot science, but some art. The more experienced your Miami SEO company is, the more likely you will find a multilayered attack for getting our web traffic up and your business humming along. The Miami SEO company you choose should have a mixture of technical acumen and marketing knowhow, because the approach you will take will involve both skills. Knowing what works and what doesn’t will save you time and money.