Direct mail campaigns are extraordinarily successful for a wide variety of industries, especially as the total number of items in the average household’s mailbox has decreased over the years. But which industries still rely on direct mail campaigns? Three of the top four direct mailers in the country are all banks or financial services, but here are some of the top direct mailers in the country:

Financial Services
The financial services industry has become well-known for its creative implementation of direct mail campaigns, particularly toward millennials. According to the United States Postal Service, 84% of millennials still take the time to look through their mail, but campaigns still need to be executed correctly for maximum reader retention.

Telecom/Cable
If you have cable TV, you’re probably all too familiar with the direct mail flyers sent from cable companies offering special services or subscription plans. While this industry sometimes relies on digital marketing campaigns as well, direct mail is a major component of the industry’s overall marketing strategy. It widens potential audience and maximizes the potential for new customers.

Retail
The retail industry constantly takes advantage of direct mail campaigns in order to not only promote their product but to offer cut-out coupons and discounts as well. This helps to bring customers into the store, which is one of the underlying goals of any direct mail campaign. It optimizes the chances for new sales and long-term customers.

Nonprofit
Many nonprofit organizations use direct mail campaigns to foster a sense of closeness with their associates and donors. They use these campaigns to update their communities about local news and charitable events happening around the area. Most importantly, nonprofits often use direct mail to ask for continued financial support.

Automotive
Finally, the automotive industry also takes advantage of all that direct mail campaigns have to offer. Since their general customer base is correlated to the area, it often makes more sense to send direct mail lists materials to keep advertising locally as opposed to investing in a major digital marketing plan with a wider but unnecessary audience. In the automotive industry, it’s all about finding local leads and turning them into longtime customers.

Ultimately, understanding the industries that use direct mail can help you determine whether or not your business could use some help developing a campaign from professional printing and direct mail marketing companies. For more information about direct mail marketing companies, contact Modern Mail and Print Solutions.

Donating clothing to charity is a solid option for used clothes for a number of reasons. First, it prevents waste. Used clothes, even ones that are in poor condition, can be repurposed 100% of the time, as well as other types of used household goods. Donating clothing to charity also helps to support charities, providing funding for charities like wounded veterans charities, providing aid to those in need.

Every year, almost five billion pounds of clothes are donated to charities in the United States, with total giving to charities close to $4 billion in 2014. Used clothing donations such as these can have a considerable po

Humans have been using hard natural substances to build and decorate for centuries. From the Taj Mah to the Pantheon, from the Leaning Tower of Pisa to the Washington Monument, we’re always on the lookout for stone for sale and love the look of these natural building materials. Here are surprising facts about architectural stone, marble slabs, and the other natural materials we love to build with:

1. We’ve been putting up stone for sale for 5,000 years. Marble in architecture, art, and design have been used since the earliest Egyptian and Mesopotamian cultures. People in those cultures were using engineered stone (think pyramids), but natural stone slabs were used

The food manufacturing industry utilizes different types of equipment to streamline the production process. In addition to food crumblers and rotary crushers, tumbling drums and vibratory screeners provide an efficient means to process different grades of food. While there are other types of machinery used within this industry, these are some of the more popular.

Food Crumblers

Food crumblers are used to reduce the size of various types of materials, and are able to produce either a coarse or a fine-ground product. They can be used for milling grain into flour and similar types of products. Food crumblers may also be used for creating food pellets and other types of pet food. In addition to working w

Most of us–84%–believe having a clean carpet is necessary if we want to call our home clean at all. If you thought that giving your carpets a good vacuuming once or twice a week, though, and maybe renting a wet cleaner once in a while was enough to keep your carpets in good shape, you might want to think again. Here are four reasons you really ought to consider getting local carpet cleaning services to clean your carpet:

1. Your Carpet is Disgusting No offense, but they all are. Carpets are a favorite hiding place for pollen and dead skin, dander, dust mites, bacteria, and whatever it was that your pet dragged in last month from the dog park. A few of us know the dirty truth: 22% of Americans think that their

Right now in the United States, there are more than 2.3 billion square feet of storage space available to the American public. Now, maybe this sounds crazy at first thought because you are wondering how it is possible for people to need this much storage space. But once you really understand the numbers and details that deal with storage units then you will completely understand why this is rising in popularity.

First and foremost it is important to understand that there are more people that use storage units offered by a storage facility then you probably think. These types of facilities are used to store motorcycles, recreational vehicles, and even boats. These people want to protect their investments from dangerous weather that can do serious damage to a high-cost investment.

A study w

Brazing aluminum is a process that requires training, skill, and attention to detail. It requires a deep knowledge of the craft and of the terminology that comes along with it. The process of brazing aluminum brings up the basic questions: how does forging work? What is induction heating? How does induction heating work? And how efficient is induction heating?

Induction heating is, simply, the heating of a material through the use of an electric current. Continue Reading No Comments