Author Archive

Interested in a Lowering Your Building Costs? Contact a Portable Building Company to Learn More About Modular Homes

Written by Small Business Magazine on August 25th, 2017. Posted in Buildings for sale, Church construction, Church for sale tampa

Buildings

Chances are that you have been in a modular home or another type of structure, such as a modular classroom, at some point in your life. The contractors that own, manage, and/or are employed by a portable building company can design, construct, and deliver a variety of modular building types that work well as homes, schools, offices, and other purposes.

The Benefits of Modular Buildings

When modular buildings are constructed, it doesn’t take as much time as with other types of structures. In fact, the design and construction time can be reduced by as much as 50%. Furthermore, these structures tend to have fewer change orders, and because they can be occupied in a fraction of the time, this can improve a busines

Tips For Yielding A Successful Direct Mail Marketing Campaign

Written by Small Business Magazine on August 21st, 2017. Posted in Direct mail examples

direct mail examplesAlthough the rise of the Internet has led to digital printing and an increase in online marketing, direct mail and their respective direct mail marketing companies are far from dead. In reality, the rise of the Internet may very well have given new life to direct mail marketing campaigns.

Your marketing audience consumes numerous advertisements online every day, but because the Internet is used specifically for information and entertainment purposes most advertisements are forcibly ignored.

Ads are skipped.

Sidebars go unnoticed.

Email is easily deleted without so much as opening the file.

However, direct mail campaigns are successful because a consumer can’t throw away your advertisement without first looking at it to determine whether or not it’s important. And it’s in that brief second that you as a marketing company have to catch their attention, hold it, and convince them that it is important.

Effective Direct Mail Examples

What direct mail examples and campaigns have over digital marketing campaigns is that you’re interacting directly with your audience. Your advertisement is something that is tangible.

If you have fun with that tangibility odds are your consumer will take notice and have fun with it too. Use a unique texture of cardstock or paper. The sensation will set it apart from other pieces of mail in the potential consumer’s hand and will gain their attention.

Use layering techniques in the paper or cardstock to create a truly original design that’s interactive for your audience. By engaging directly with your audience, you’ll be gaining their trust and interest in your company.

Effective direct mail examples typically use bold color palettes to gain the attention of their audience as well. Unlike websites, which benefit from more subtle color schemes in order not to harm their consumers’ eyes, printed colors (unless they’re especially vibrant) are usually pretty tolerant to consumer eyes and so your marketing team can have more fun with the color choices and use it as a way to grab your audience’s eyes.

When done right, direct mail marketing can yield a return on investment ratio of 13-to-1 on average. Be sure to utilize effective direct mail marketing to truly personalize and captivate your potential consumers. Use bold colors, unique (but legible) typography, and be interesting with the overall physical design of the advertisement. Direct mail marketing is your company’s time to shine!

How a Live Answering Service Can Help You

Written by Small Business Magazine on August 18th, 2017. Posted in Doctors answering service, Live answering service, Specialty answering service

Best answering services

Every single year technology continues to expand in ways that people could have never predicted. Since the release of the first iPhone in the year of 2007, it has taken only ten years for technology to change our everyday lives. Technology now allows for new interactions and for business transactions to take place at unprecedented rates.

From communication to the internet, smart phones and communicating via a mobile phone have accelerated at great rates over the course of the past ten years. People will now call and contact other people quite often and even more so they will contact business and business owners. If you own a business that receives a lot of phone calls then there are some things that can help you such a live answering service. Here is how:
A live answering service is a phone

From School and Church Marquees to Billboards and LED Signs

Written by Small Business Magazine on August 17th, 2017. Posted in Electronic led signs, Gsa led sign, Led signs for business

Signs for churches

When you want people to know where your business or organization is located, you have to have the proper signage. There are some traditional, local places that rely on word of mouth and reputation, but even these pillars of business could be doing even better with the right sign to draw in potential customers and clients. Regardless of the business or organization, from a bakery to a law office, and from schools to churches, everyone needs the right sign.

From church marquees to LED signs for businesses

The results of one poll showed that of those participating in the poll who were 18 years of age and older, about 58% of them found out about an activity or event that piqued their interest from seeing something about it on a billboard. It may not be something that you thi

Are You Considering a Home Health Care Worker for Your Parents?

Written by Small Business Magazine on August 16th, 2017. Posted in Home health workers compensation insurance, Workers compensation insurance for home health car

Home healthcare agency insurance

The conversation planned for this weekend could be difficult. Although your 85 year old father and his wife are coming into town for a family reunion picnic, but you and your sister have another agenda as well. You have plans to talk to your father about getting some in home health care. You will make it perfectly clear that you know that your father is able to take care of himself, but you want to address the fact that his wife is not. You know that your father is healthy now, but you fear that if he does not get some help for his wife soon, the stress and physical requirements will be dangerous.
The plan is to talk to your father first, explain the details that you have discovered, and, then when your father is ready, help explain the plan to his wife. You have talked to people about th

Are You Looking at Using Private Money Loans for Your Next Investment?

Written by Small Business Magazine on August 12th, 2017. Posted in Hard money loan, How does a hard money loan work, Orange county mortgage companies

Hard money lender san diego

The current market trends and interest rates are an indicator that a growing number of borrowers might be looking for private money loans. In fact, equity based loans are in high demand in parts of the country. With a property purchase that provided immediate equity, for instance, private money loans can help borrowers make necessary renovations or improvements before reselling the property for a significant profit. From hard money loans that come with high interest rates, but are intended for short term loans, to other kinds of fi

How Document Management can Streamline your Business

Written by Small Business Magazine on August 10th, 2017. Posted in Sioux falls managed print services companies, Sioux falls managed print solutions, Sioux falls managed printing services

Document storage systems

The scale of human error is impressive. Whether it’s spending 20 minutes looking for a lost set of keys (they were in your pants pocket from yesterday) or setting off a fireworks show in 15 seconds instead of 15 minutes, we people make a lot of mistakes. In the business world, this costs a lot of money. Managed print services and document management companies are trying to limit that error by taking it off your company’s hands.

Printing, copying, and filing costs are staggering in the United States. Printer and copiers are often the 3rd largest portion of an office’s expense after payroll and rent. That means the average company spends more on printers, copiers, and paper than it does on desks, computers, and office supplies. Estimates suggest that an average employee uses up to 10,000 pieces o

How to Hire and Retain The Market?s Top Talent in Your Organization

Written by Small Business Magazine on August 9th, 2017. Posted in Employment agencies dallas, Job agency, Staffing company dallas

Temp agency fort worth

Employee turnover costs companies $11 billion annually. In fact, 57% of organizations view employee retention as a problem. Employment agencies are a valuable resource for any business and recruiting agencies and staffing agencies are becoming more popular. Temp agencies are also helpful in times when the job is only for a limited time. In fact, more than three million contract and temporary employees work for America’s staffing companies during an average week.

It has been shown that new hires that undergo a structured on boarding program are 58% more likely to be with the company after three years. When they invest their time to understand an

How You Can Benefit From Reading In Print

Written by Small Business Magazine on August 8th, 2017. Posted in Automatic wire binding machine, Coil binding machine, Paper punching machine

Automatic wire binding machine

There is nothing like that new book smell, pressed together with the perfect binder, or the crisp pages of a work presentation bound together with a coil binding machine. In the days of technology, we are moving away from this model. But reading in print has seemingly countless benefits. While keeping up with tech’s reading demands is essential in modern times, there are also plenty of reasons to consume print media as well. The following are just a few.

  • Heightened Focus: Your coworker prints thei

Over Half Of All Employees Want To Work Remotely How To Create The Ultimate Digital Office Space

Written by Small Business Magazine on August 7th, 2017. Posted in Coop work space, Virtual office service, Wilmington delaware offices

Virtual offices for rent

Communication technology has made possible things that seemed only a distant dream before. People can work from home the majority of the time, even the entirety of the time, and still conduct meetings with their peers or managers across the planet. Policy changes can be communicated in a matter of minutes. Information can be updated on the fly for new workers. Coworking spaces, in a short, are more accessible than ever. The best virtual office is not unlike a physical one — it should be easy to use, comfortable and able to change on a dime depending on what’s needed.

Find yourself telecommuting on the regular and could use a few pointers on crafting the ultimate coworking spaces? Let’s look beyond convention and see the different office solutions at your disposal.

How lon