The Top 5 Industries That Benefit From Direct Mail Campaigns

Written by Small Business Magazine on January 30th, 2018. Posted in Direct mail examples

direct mail marketing companiesDirect mail campaigns are extraordinarily successful for a wide variety of industries, especially as the total number of items in the average household’s mailbox has decreased over the years. But which industries still rely on direct mail campaigns? Three of the top four direct mailers in the country are all banks or financial services, but here are some of the top direct mailers in the country:

Financial Services
The financial services industry has become well-known for its creative implementation of direct mail campaigns, particularly toward millennials. According to the United States Postal Service, 84% of millennials still take the time to look through their mail, but campaigns still need to be executed correctly for maximum reader retention.

Telecom/Cable
If you have cable TV, you’re probably all too familiar with the direct mail flyers sent from cable companies offering special services or subscription plans. While this industry sometimes relies on digital marketing campaigns as well, direct mail is a major component of the industry’s overall marketing strategy. It widens potential audience and maximizes the potential for new customers.

Retail
The retail industry constantly takes advantage of direct mail campaigns in order to not only promote their product but to offer cut-out coupons and discounts as well. This helps to bring customers into the store, which is one of the underlying goals of any direct mail campaign. It optimizes the chances for new sales and long-term customers.

Nonprofit
Many nonprofit organizations use direct mail campaigns to foster a sense of closeness with their associates and donors. They use these campaigns to update their communities about local news and charitable events happening around the area. Most importantly, nonprofits often use direct mail to ask for continued financial support.

Automotive
Finally, the automotive industry also takes advantage of all that direct mail campaigns have to offer. Since their general customer base is correlated to the area, it often makes more sense to send direct mail lists materials to keep advertising locally as opposed to investing in a major digital marketing plan with a wider but unnecessary audience. In the automotive industry, it’s all about finding local leads and turning them into longtime customers.

Ultimately, understanding the industries that use direct mail can help you determine whether or not your business could use some help developing a campaign from professional printing and direct mail marketing companies. For more information about direct mail marketing companies, contact Modern Mail and Print Solutions.

Tips For Yielding A Successful Direct Mail Marketing Campaign

Written by Small Business Magazine on August 21st, 2017. Posted in Direct mail examples

direct mail examplesAlthough the rise of the Internet has led to digital printing and an increase in online marketing, direct mail and their respective direct mail marketing companies are far from dead. In reality, the rise of the Internet may very well have given new life to direct mail marketing campaigns.

Your marketing audience consumes numerous advertisements online every day, but because the Internet is used specifically for information and entertainment purposes most advertisements are forcibly ignored.

Ads are skipped.

Sidebars go unnoticed.

Email is easily deleted without so much as opening the file.

However, direct mail campaigns are successful because a consumer can’t throw away your advertisement without first looking at it to determine whether or not it’s important. And it’s in that brief second that you as a marketing company have to catch their attention, hold it, and convince them that it is important.

Effective Direct Mail Examples

What direct mail examples and campaigns have over digital marketing campaigns is that you’re interacting directly with your audience. Your advertisement is something that is tangible.

If you have fun with that tangibility odds are your consumer will take notice and have fun with it too. Use a unique texture of cardstock or paper. The sensation will set it apart from other pieces of mail in the potential consumer’s hand and will gain their attention.

Use layering techniques in the paper or cardstock to create a truly original design that’s interactive for your audience. By engaging directly with your audience, you’ll be gaining their trust and interest in your company.

Effective direct mail examples typically use bold color palettes to gain the attention of their audience as well. Unlike websites, which benefit from more subtle color schemes in order not to harm their consumers’ eyes, printed colors (unless they’re especially vibrant) are usually pretty tolerant to consumer eyes and so your marketing team can have more fun with the color choices and use it as a way to grab your audience’s eyes.

When done right, direct mail marketing can yield a return on investment ratio of 13-to-1 on average. Be sure to utilize effective direct mail marketing to truly personalize and captivate your potential consumers. Use bold colors, unique (but legible) typography, and be interesting with the overall physical design of the advertisement. Direct mail marketing is your company’s time to shine!

How Direct Mail Lists Can Benefit You

Written by Small Business Magazine on July 3rd, 2017. Posted in Direct mail examples, Print shops in tampa, Printing companies

Direct mail

Over the past couple of decades, technology has undoubtedly changed the way in which the average consumer interacts with both marketing and advertising. With the invention of email, texting, and social media, there are now more ways than ever before to get your product and business out to consumers that may make a purchase and buy your product. These new marketing and advertising avenues have allowed business to expand their market out on a nation wide scale. Normally business attempt to market and advertise only to people who are near the location of the business, but now that technology has allowed faster and more wide spread forms of communication, business owners can get their product into consumers that do not even live in the same country. Even though technology has changed how consumers interact with medi