Back to Basics — Why a Banner Might be the Only Business Ad You Need

Written by Small Business Magazine on June 28th, 2018. Posted in Backlit, Banner, Life size posters

Advertisements are all around us every day. This includes web advertisements you see on a computer, marquee signs outside of schools or churches, or roadside billboards. Each of these ads may hold our attention for a few seconds while we read them. But with all the digital, flashing and moving signs that have started taking over advertisements, can your business compete without one? In all honesty, you might have just as much luck with a regular banner sign compared to a fancy flashing one. Here’s what you need to know.

In a recent survey, almost 85% of people chose to agree or strongly agree with the statement that signs usually convey the personality of the business as a whole. What does this mean? Well, LED signs and others like that might be at a disadvantage depending on the message you want to convey. If you want to show that you are customer-service oriented, would you be more likely to go to a business that has a large billboard ad, or took the time to make a custom bann