3 Quick Tips for Improving Your UX Web Design Process

Written by Small Business Magazine on September 4th, 2015. Posted in Website development company, Website internet marketing, Website marketing agency

User experience is one of the most important aspects to consider when designing a website, but the fundamentals of UX design can seem so complex that it’s difficult to create a website on your own. How do you know where the line is between a creative website that reflects your business’s brand, and a website that’s just too distracting? How can you figure out where to place navigation bars, and how do you figure out if your online transaction process is simple and convenient enough?

Although the details are typically best handled by a UX design agency, the basics of UX web design are easy to understand when you think about it from the perspective of a visitor on your site.

For starters…

  • UX web design should appeal primarily to the target audience in terms of content and readability
     If your target audience isn’t familiar with the industry, you’ll want to avoid filling your pages with too much jargon. If you want more educated customers, you won’t want to simplify your content to the extent that your customers find your website boring. You want to focus on creating loyal customers, since returning customers typically spend about 67% more than new customers, and a mere 5% increase in customer retention could net an increased average profit per customer by anywhere between 25 to 100%.
  • Don’t sacrifice usability for design
     A creative website is going to foster a memorable experience for visitors, but it’s important to realize that it’s up to you to make sure that it’s a positive one. Navigation should be simple and users should be able to scan the screen quickly, so it’s important to focus on fast loading times and clear visual cues.
  • The mobile-friendly UX design process is just as important as traditional design — if not more so!
    Mobile web isn’t as simple as scaling down the content on existing pages, nor is it just a full-screen advertisement asking site visitors to download the mobile app inside. Considering that over 80% of adults own a smartphone, it’s essential to provide a great UX web design for mobile users.

So now we want to hear what you think about UX web design — what tips would you give to someone who’s new to it? What questions do you have about your own UX design process?

Getting Pro Help With Your Advertising Needs

Written by Small Business Magazine on April 24th, 2013. Posted in Advertising and marketing agencies, Online marketing agency, Website internet marketing

Internet marketing agency

Did you know that 80 percent of search engine users say the usually, or always, ignore the sponsored links that typically appear at the top of list of search results? You might even do this yourself, now that you think of it. This means that simply paying for sponsored links is not always enough. To really optimize the positioning of your businesses’ web presence in search engine listings, you should really consider enlisting the help of an internet marketing agency.

Advertising and marketing agencies still often deal in media like print media (for instance for direct mailings, and magazine or newspaper ads), in radio spots, and in television ads, but their attention has generally turned in recent years to online marketing. This can include local online marketing through community focused newsletters, through locally targeted social media, or through other sites that are region specific. Professionals at a good internet marketing agency in your area will be quick to identify the best ways to promote your brand locally.

As a matter of fact, the social media angle is increasingly important for any online marketing agency to exploit. As many as one fifth of Facebook users have said that they’ve purchased a product after seen an ad for it on the site, or after seeing one of their friends post a positive comment about it. Before settling on a contract with an internet marketing agency, you may want to ask how and to what extent they like to use social media in their marketing techniques.

Depending on what you work out with your internet marketing agency, you may even want to experiment with pay per click advertising, where your ad will appear on a webpage not directly related to your own, and you’ll be expected to pay for that ad space in small increments, and even then only when a user chooses to click on your link. If you can find the right locations to position these ads, this can be a great cost saving strategy that can significantly boost traffic to your site.

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