Did you know that 80 percent of search engine users say the usually, or always, ignore the sponsored links that typically appear at the top of list of search results? You might even do this yourself, now that you think of it. This means that simply paying for sponsored links is not always enough. To really optimize the positioning of your businesses’ web presence in search engine listings, you should really consider enlisting the help of an internet marketing agency.
Advertising and marketing agencies still often deal in media like print media (for instance for direct mailings, and magazine or newspaper ads), in radio spots, and in television ads, but their attention has generally turned in recent years to online marketing. This can include local online marketing through community focused newsletters, through locally targeted social media, or through other sites that are region specific. Professionals at a good internet marketing agency in your area will be quick to identify the best ways to promote your brand locally.
As a matter of fact, the social media angle is increasingly important for any online marketing agency to exploit. As many as one fifth of Facebook users have said that they’ve purchased a product after seen an ad for it on the site, or after seeing one of their friends post a positive comment about it. Before settling on a contract with an internet marketing agency, you may want to ask how and to what extent they like to use social media in their marketing techniques.
Depending on what you work out with your internet marketing agency, you may even want to experiment with pay per click advertising, where your ad will appear on a webpage not directly related to your own, and you’ll be expected to pay for that ad space in small increments, and even then only when a user chooses to click on your link. If you can find the right locations to position these ads, this can be a great cost saving strategy that can significantly boost traffic to your site.