In this video, you will learn about a pr firm. Public relations is defined as the practice of managing the spread of information between an individual or organization and the public. Public relations is compared to advertising, though there are many differences. As media has been developing, public relations has also been developing over time.
Defining public relations can be kind of gray. When many people think of PR, they also might think of publicists, whose job is to create publicity for a person or organization. While a publicist is a type of public relations professional, not all public relations firms are focused on publicity. A person who works in public relations might have a background in English, creative writing, business, or communications. Some things that public relations professional does in their day-to-day job are writing press releases, creating blog posts, conducting market research, and doing media polls. Tracking media hits is another big part of a public relations job. Keep watching this video for more information on public relations.