Do you own a coffee shop in your town? Do you have a steady flow of loyal customers? Are you looking for new ways to present your coffee?
If the answer to any of those questions is yes, then you might want to consider different types of coffee packaging. The average American coffee drinker drinks about 3.1 cups per day and with coffee packaging, you can offer coffee they can make at home if they don’t always have time to stop into your shop for a fresh cup of Joe.
If you own a coffee shop, you’re obviously passionate about coffee. If you’re looking for coffee packaging, think about well-known brands you’re familiar with. Think of the red bags of Folgers, the blue cans of Maxwell House, the orange and pink packaging of Dunkin Donuts. There’s all kinds of coffee packaging available.
Bottom line: the packaging a coffee company or coffee shop uses is essentially it’s brand ambassador and communicates your shop’s values. When a customer picks up your paper coffee bags, they want to know that they’re picking up a quality item that they’re going to enjoy. Packaging of any kind—tea packaging, spice packaging, fruit packaging, chocolate packaging and of course coffee packaging—should never be treated as an afterthought because customers have become a lot more attuned to reading food labels and more knowledgeable about what they put in their mouths.
If you really want to wow your coffee loyalists with your packaging, here are some key factors you definitely need to consider:
- Coffee packaging bags: As noted above, if you look at the shelves in the coffee aisles of your local grocery store you see lots of popular brands, each with its own distinct packaging. If you’re really examining the packaging of different coffee brands, you’re likely to notice several different types:
- Flat bottom bags: This is probably the most popular kind of coffee packaging you’ll see. It’s able to stand on its own and the top is folded down, which gave the bag a brick shape.
- Quad seal bags: This bag features side seals and it can also stand on its own. It’s popular with many companies because it’s got a modular look and can support heavy amounts of coffee.
- Pillow bags: This is a simplistic and economical option that is often used for single servings, It usually lays flat on the shelves.
- Bib or Bag-in-Bags: These can usually be found in coffee packaging machines.
- Coffee freshness: Whether you’re using paper coffee bags or another kind of packaging, you need to be mindful of where and how your product will be distributed and how it will stay fresh. When a customer picks your paper coffee bags up off the shelves, they want to know they’re buying something that’s still fresh.
- Convenience: In the hustle and bustle of today’s world, customers want convenience wherever and whenever they can get it. Coffee is no exception and neither is packaging. When it comes to paper coffee bags and other types of coffee, you need to consider how a customer can easily open and close your packaging.
That might include zippers, which allow a customer to reseal the product and help protect against products going stale. That might also include tape or ties, which allows coffee bags to stand alone and can still be used as a resealing option. That might also include “sample size” packaging where customers can try different variety of your products to really decide if they like it. - The packaging process: When it comes to filling your paper coffee bags and other forms of coffee packaging, you need to keep in mind how exactly they’re going to be filled. Will they be filled by hand? With automated equipment be used to fill them? How you chose to go about it will speak volumes about your levels of production.
By taking the above factors into consideration, you can create and use coffee packaging to effectively showcase your products so they’re flying off your store shelves.