Why does a great website matter for small businesses? If you’re looking for higher web traffic and greater visibility for your website, both of which are shown to lead to higher sales, it might be time to try some successful online marketing techniques. An SEO company can help you add the features that will make your web site to stand out from the competition.
Successful online marketing strategies
Some successful tactics to increase web presence like search engine optimization (SEO), blogging, targeted email marketing and local web visibility can all help consumers find your goods and products more easily. In the digital age, marketing has to keep up with changing consumer habits and preferences. And the big change is that consumers have gone online.
This means that when they’re looking for new products and services, they research these online. They do searches, they read reviews, they look at what bloggers are saying. In fact around the world, the two most popular activities online are email and searches. As a result, that is where targeted marketing, also known as content marketing, can be most effective.
Content marketing is highly effective
Content marketing doesn’t cast such a wide net as traditional advertising. In fact, using tactics like SEO and email marketing, it tries to reach exactly the customers who are interested in your products and services. And it works: it produces three times as many leads as traditional marketing, while it costs 62% less.
SEO-generated leads also have a higher close rate than traditional outbound marketing, at 14.6% versus only 1.7%. However, SEO and digital marketing strategies are complex and difficult to master. An experienced SEO company can help you to develop the best strategies for greater online visibility and higher sales.
Search engine optimization (SEO)
SEO helps your customers find your business when they do an online search for the type of products and services you offer. In the highly competitive world of online searches, it’s important that your business ranks at the top or near the top of online searches. That’s because when faced with the information overload they encounter on the Internet, users have learned to be very selective.
In fact it is estimated that 75% of people doing online searches don’t even bother to go beyond the first page of results produced by a search. An SEO company uses the right keywords and high quality content to ensure that your site features prominently in online searches. Marketers and retailers both swear by this tactic, and 85% of retailers believe that search marketing, which includes paid ads and SEO, is the most effective way of gaining new customers.
Email is one of the most popular uses of the Internet worldwide. Advertisers can benefit from this fact thorough targeted email campaigns, which have a very high rate of return on investment (ROI). The ROI for email marketing is estimated to be around $44.25 for every dollar spent, which is way ahead of traditional types of advertising.
Blogs are a new feature of the digital age, allowing ordinary people to share their thoughts and experiences widely. They don’t necessarily pretend to be experts, but their advice has become a valued source of information for readers and consumers. Bloggers are trusted more than other types of media, and consumers are 63% more likely to base their purchase decisions on something that they read on a blog than in a newspaper.
For business websites, too, adding a blog means much higher visibility. Regular blogging, which means about every other day or even more frequently, can increase online traffic as much as five times.
Local web visibility
Like so much else, searches and shopping ultimately come down to the local. Out of the billions of searches every month, half are looking for local results, and fully 61% of local searches lead to a purchase.
An experienced SEO company can help your business take advantage of these new trends in online marketing and take the next step into the digital age.