Humans are visual creatures and shoppers even more so. Signs offer not only directions and guidance, they also influence shopping decisions. From custom glass door signage to display racks and deli signs, information posted in a clear, accessible format can have a disproportionate impact on sales and customer behavior. In fact in any large public buildings and spaces, like retail, schools, hospitals and libraries, clear signage helps individuals to find their way.
Shopping is still largely a real world experience
Signs of any and every size can make a difference to the visibility of a store, product or location. From signs for windows to price tags, customers take signs and the information they provide for granted. Most people are hardly aware of the extent to which signs influence their behavior.
But in everything related to shopping behavior, from choosing to stop at a new store or restaurant to which brand of toothpaste to buy, signs have a strong influence on customer choices. That because even if people research products and services online, when it?s time to buy something, 77% of all consumers head for the brick and mortar stores. And even though they may have done all their comparison shopping beforehand online, 82% of customers make purchasing decisions in the store.
How retail signs influence customers
Once in the store, retail displays can make all the difference to consumers? choices. Final purchasing decisions are only made in the store, and it takes just 3 to 7 seconds for a consumer to pick one brand over the other. As many as 6 to 10 in-store purchases are impulse buys, which depend on the packaging and labeling of the product as well as the retail displays.
In fact, research shows that price is not always the most important factor in customer choices. As many as 82% of all consumers are willing to pay higher prices for a product if it goes with a better overall retail experience. Better signage is an important element of the customer experience.
A better retail experience
A better retail experience begins with clear signage that lets consumers find what they?re looking for quickly and easily. From custom glass door signage to creative retail display ideas, customers are looking for the information that will let them make the right choices. Prices, product descriptions and discount signs all help them to choose the right products.
Researchers have found that signage has a direct impact on sales. Merchandise with signs sells at a better rate, which is 20% higher than products without signs. Signage is an important part of retail strategy, and clear signs have a direct impact on sales revenues.
For businesses looking to sharpen their retail strategy, improving signage can be the answer. Beginning with custom glass door signage and all the way to something as small as deli sign holders, clear and important information can improve the retail experience for customers. This in turn has a direct impact on sales revenues.