In the world of business, the walls of a building are useful for all kinds of displays, such as a digital projector’s image, a dry erase board, and more. Meanwhile, what about temporary walls, such as partition walls, modular wall systems, and other display walls? Wall systems like these are quite useful for any temporary working space, such as at job fairs and at trade shows, where a representative group from the company will advertise its products and services to others. Museums also make good use of partition walls and temporary wall units, to create temporary art galleries that can be set up in any available room. Many studies show that trade shows are a lucrative opportunity for most businesses, and setting up a good booth means having partition walls and other wall units on hand, aside from tables and chairs.
Going to Trade Shows
Trade shows and similar exhibits are a prime opportunity for a business to show off its products and services, and reach out to new clients and customers of all kinds. Studies and statistics prove how lucrative this can be; for one thing, around 81% of trade show attendees have buying authority, and that’s not something that a booth’s staff want to miss out on. Also, a great majority of trade show attendees, around 92% of them, say that they primarily go to trade shows so they can see new featured products, though many of these people attend only one trade show per year. On the other side, 88% of all trade show participants report that they are trying to raise awareness of the company’s brand and name, and 72% of them are taking part so they can get new leads on prospects and buyers. In short, it is clear that a trade show is a ripe opportunity for buyers and companies alike to meet and create new relations and set up potential sales. It is a strong source of exposure, in short, and few companies will turn up an opportunity like this. So, they must create an eye-catching and informative booth to draw in prospects, and that means having partition walls set up.
Modular Walls for a Booth
What does a good trade show booth look like? Ideally, such a booth is attractive to the eye, with bold colors and a stylish brand name and charismatic staff on hand to speak to guests. A good booth is also informative, having brochures and flyers on hand as well as well-informed staff. Having prominent pictures and charts on the booth’s walls can also help, or even physical samples of whatever that company sells. A good booth will have rented hardware on hand, primarily a table and chairs where the staff will sit and have papers and items. Linens might cover this table to make it more attractive. Meanwhile, a few portable walls will be set up, with one at the back and probably some on the sides, too, for a three-walled arrangement.
These walls can vary in height, weight, and material, but they tend to be light enough so that people can move them into position by hand. Also, they may be easy to stick pins or staples into, so displays can be attached to them. If a company does not already own partition walls or temporary wall units like these, then the staff can look up local rental companies that have such modular wall units on hand, and rent a few. This is best done in person, so the clients can see the wall systems for themselves and double-check that they are in good shape and suitable for the trade show. Most often, renting these a month or two ahead of the trade show’s schedule is a good idea. Then, the rental company’s staff can bring them on site on time for the client.
On a final note, some museums, such as modern art museums, make good use of temporary and portable walls like these to create temporary exhibits. Often, exhibits for seasonal art can be set up with these walls in a hallway or any room, and the walls can be arranged however the museum staff need them to be.