The Three Components of a Successful Digital Marketing Plan

Written by Small Business Magazine on October 2, 2017. Posted in Print, Printers in tampa, Printing services clearwater fl

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Many businesses today have shifted toward digital marketing. While digital marketing is definitely important in reaching younger generations, it should not be the only aspect of the overall marketing plan. A successful marketing plan includes digital marketing, direct mail lists, and in store marketing.

Digital marketing advantages

Digital marketing is the current trend of marketing today. Digital marketing campaigns include social media, email, and text messaging. These are all communication methods that a large percentage of the population is using, making them beneficial for marketing. Businesses can reach out to new customers for a fraction of the cost. They can communicate problems with current customers, all over the internet. Although digital marketing is very important, it is not the only form of successful marketing today.

Direct mail lists and print marketing

In addition to digital printing services, direct mail lists are also important. Although a large percentage of people today are on the internet, there is still a small portion of people who are not. If you want to successfully reach these customers, you will have to reach out to them with direct mail lists. Even customers that are on the internet may not respond to this newer form of marketing. For example, 66% of people are more likely to remember to use a voucher if they have a physical copy to carry around.

Online vouchers or coupons can easily be forgotten about. If they are in email, they could be skimmed by and marked as junk mail. Even social media discounts can be forgotten or not viewed by the customers that are most likely to use them. Approximately 92% of shoppers say they prefer direct mail for making purchasing decisions, making direct mail lists a very important method of marketing, even in today?s technological times. Direct mail lists can also be used to send non internet customers to an internet web page.

In store marketing

In store marketing is often overlooked and is the least used form of marketing today. In store marketing consists of the store marketing materials that are geared toward the customers that have already made the decision to come. They are used to increase sales and encourage a return. The most common in store marketing campaigns include sales, buying incentives, and positive word about the business. This type of in store marketing can also be used with direct mail examples. When customers visit a store because of a direct mailer, they are more likely to shop if they identify similar marketing campaigns within the store.

What is the best marketing method for your business?

Different businesses are likely to see returns with different types of marketing materials. For example, a retail store may do better with direct mail coupons while a real estate office might do better with digital marketing. Because it is so difficult to accurately estimate the marketing success rates, it is important to create a marketing campaign that includes all of them. Over time, you can make changes to allocation amounts, based on which have proven to be the most successful marketing forms.

Much of the marketing world today has moved to digital marketing. Ignoring the benefits of print marketing can be a mistake and can cost you many customers. Approximately 39% of customers say they try a business for the first time because of direct mail advertising. Don?t let the internet world influence you into allocating your entire marketing budget to digital. The best marketing plans consist of digital, print, and in store marketing.

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