From distribution methods to last minute promotions to marketing budgets, there are certainly a great many things to be considered when it comes to the advertising of a business or any given company. After all, advertisements are hugely widespread throughout the United States, with the average adult person actually seeing as many as 3,000 of them over the course of just one single day. Therefore, everything from distribution methods to changing signage can be critical for branding control – and to ultimately strengthen your brand, as is the goal of many a retail establishment.
Of course, distribution methods are incredibly important when erecting off sight signage, as these distribution methods will, in many ways, determine who sees your signage and who does not. Those who are learned in the field of distribution methods will know quite well, for instance, that signage like billboards should be ideally erected within at least five miles of the retail establishment in question. And when these distribution methods are well thought out, they’ll be quite incredibly successful, drawing in more than half of all potential customers. After all, more than 65% of all people have made a purchase directly after seeing a sign at least once, if not many times, before.
In addition to the distribution methods for off site signage, on site signage must also be considered. In fact, in-store marketing might be the most important form of marketing of all. For while many people might think that in person retail locations have become somewhat obsolete thanks to the rise of e-commerce and the accessibility of online shopping, this is actually quite far from the case. As a matter of fact, it’s incredibly far off, as more than 90% of all purchases made will still actually be made in a brick and mortar retail location. After all, many people just find that they feel much more comfortable making a purchase when they are able to first see the product in person before making a final decision.
And in store marketing and on site signage can truly come in all different shapes and sizes. For instance, window decals are a popular and quick way to draw customers in, costing next to nothing and ideal for the retail location that might not have a lot of space to advertise in. In addition to window decals, even grocery store shelf labels and grocery store price tags can have an impact, as these shelf tags provide important information to the buyer to be.
And on site signage really works – even on fully priced merchandise that has not been marked down or discounted in any way whatsoever. As a matter of fact, a number of studies have confirmed this. One of these studies, which was conducted by Brigham Young University, actually even found that the sales of fully priced items rose by as much as a full 20% when they were advertised with in store marketing in direct comparison to those fully priced items that did not see an increase in sales due to a lack of proper advertising.
Much of this has to do with impulse decisions, which are actually more common than many people realize. Though you might have an idea of what you’re looking to buy when you first walk into any given store, many people are quite easily swayed to purchase more – especially if on site signage is prevalent throughout the store in question. After all, more than 80% (around 82%, to be just a bit more exact) of all final purchasing decisions will actually be made once someone is in an actual store and not ahead of time. This means that all types of on site signage has the ability to convince people to make purchases that they might not otherwise have thought to make.
At the end of the day, there is a great deal to consider when it comes to signage and advertising – and the power of the two. Of course, signage of all forms should be used, from off site signage to on site signage. However, it is likely on site signage and the quality of it that will ultimately make the biggest difference in the sales that are ultimately able to be made.