The average consumer is exposed to 3,000 ads and promotional massages every single day and business will do whatever they can to get a customer’s attention. Everywhere you look, there are store signs flashing, flickering and proclaiming, “Buy This,” “Try That” or “Come Check This Out!”

Of the thousands of ads seen every day, many are seen on display store signs. These displays can go a long way in convincing a customer to purchase a product or service, especially if they aren’t planning on buying more than what they originally came in for. In fact, the value of on-site signage is equal to 24 full-page newspaper every year.

In today’s shopping market, it’s important for a business to get someone’s attention and fast. Consider for a moment the following statistics:

  • A consumer decides within three to seven seconds whether or not they will stick with a brand or buy a competitor.
  • 82% of purchase decisions are made in the store.
  • 16% of unplanned purchases were made because customers noticed a display.
  • 6 to 10 purchases in a store are usually impulse buys.

    • With a never-ending crusade for the customer’s money, prominent signage is important for businesses to get noticed. Display signs come in a variety of forms, shapes and sizes. Some of these include:

      • Lawn signs
      • Table top displays
      • Digital kiosks
      • Lunch boards (also called A-Frames)
      • Hanging store signs or door sign holders
      • Billboards
      • Display Racks
      • Banners
      • Car stickers
      • Electronic Signs
      • Free standing signs

        • A display sign can lead to customers spending more money and ultimately having a greater experience at a business. A 2011 report indicated that 86% of customers will pay for a better experience.

          As the world becomes more automated and digitized, one way companies can get customers’ attention is through digital kiosks. These machines offer a perfect balance between the traditional shopping experience of physically being in a store and being able to browse as with online shopping. More and more businesses are turning to digital kiosks and they offer several benefits:

          • Better customer service: Digital kiosks portland offer lots of functions to customers, allowing them to browse a product catalogue, purchase tickets for events and register for store credit cards among other things. By having so many options available at the touch of a button, they can skip the long customer service lines and easily find what they’re looking for.
            One industry that has embraced kiosks is the fast food industry, where customers can skip the line, go to a kiosk and easily place their order.
          • Better shopping: If a customer has good experiences with customer service, chances are good that they will want to spend more money. Happy customers mean more money coming in for a store and it means repeat business. In today’s digital age where a bad customer service experience can lead to a volatile social media post, having repeat business is essential for companies.
            Digital kiosks portland allow customers to easily get access to product information and they can also order and pay for items at kiosks. It makes shopping much easier and if customers can get what they’re looking for, get it easily and get it fast, they’re leaving a store happy.
            Digital kiosks portland can also help stores increase sales. With kiosks spread throughout a store, customers can browse products and the kiosks can help them make purchasing decisions. For instance, a customer might need shampoo, but isn’t sure of what to buy. Digital kiosks portland can make customers aware of sales on certain brands, offer bundled deals or offer piggyback deals that entice the customer to buy more than just the shampoo they originally came in for.
          • Efficiency: Kiosks can function all day, every day and can save businesses a lot of money. Kiosks are also held to a high standard with the knowledge that they will perform to that standard all the time. From performing simple tasks, to answering questions to helping with purchasing, kiosks can make businesses efficient while staff members can dedicate themselves to other tasks.

          Whether you use kiosks, digital signs or something more traditional, display signs come in an endless variety of colors, sizes and forms and the possibilities are endless for businesses as they try to advertise more effectively. Signs can be as cheap or expensive or as flashy or toned down as a business needs.

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