Google My Business, which used to be called Google My Places, is a tool that Google offers businesses a way to stand out in Google search results. Vicky Etherington, better known as The Website Mentor, lists what you need to know about Google My Business or GMB.

Google My Business lets you create a profile that shows up whenever someone searches for something related to your business on Google. Your business profile becomes a mini-website for your business. It can feature photos of your business, contact information, and reviews.

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Your profile is a way for people to learn about your business without having to click on your business website.

For example, if you are a baker, your business profile will pop up on the left-hand side of the screen whenever anyone searches for “bakery near me” or “wedding cake” or something similar. If you made YouTube videos of your bakeshop, then they will be prominently displayed on the right-hand side of the search results page. GMB is a way to advertise on Google in a way that is far more eye-catching than the basic Google ad.

A Google My Business account is quick to set up and easy to make changes to. Google will ask you to verify your business by mailing you a code, which you then have to enter into your account. Once your business is verified, your profile goes online.

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