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If you run a small business, one of the best marketing investments you can make is to focus on search engine optimization, or SEO. This means of attracting prospective customers can help your company to generate more traffic to your website, chiefly because SEO marketing helps to put links to your site front and center on search engines.

And because Google dominates the search engine industry, with as much as 70% of the market cornered throughout the world, it is important that your business utilize an SEO service that adheres to the protocols and techniques recognized by that particular search engine. This means that in order for your company site to appear on the first page of search results–wher

People want to be paid for the work they do and you want to pay them. Payroll can be struggle if you thought that sending checks out to your employees was all there was to it. Keeping track of employees’ hours, rotating schedules, and time off are only a few of the many responsibilities you face as an employer. In a small business, it might be simpler to have one person take care of the payroll for your entire company. But chances are that a person charged with taking care of payroll in a small company, will have more than just payroll on their task list. This increases the chance of making a mistake and this can be costly.

Small businesses could consider outsourcing their payroll and employee benefit management to p

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Any company that needs to be told that offering a world class customer experience is the key to a successful business is doing something wrong. Yes, generating revenue is important. Pleasing stockholders, if you have them, is crucial. However, none of those things will be achievable without focusing on what drives your company; your customers.

Understanding the importance of offering an exceptional customer experience has, perhaps, been summed up most effectively by Rick Suttle of the Houston Chronicle. To paraphrase, without outstanding customer service there would be no new generation of customers, no customer retention, and no hope for survival. Effectively, a business that puts its customer experience improvement on the back burner is just treading water until it has to close its doo

Did you know that, according to Business Insider, the global coffee industry is worth approximately 100 billion U.S. dollars, and IBIS research reveals that the very same coffee industry provides 84,867 Australian jobs? Today’s Australian economy is not the most inviting. Coffee, including mobile coffee franchises and coffee vans, remains a lucrative line of business all over the world. How profitable is the cafe franchise, and how does coffee benefit consumers?

What Kind of Profits Can You Expect From Coffee Businesses?