Practical Reasons and Creative Solutions for Updating Your Website

Written by Small Business Magazine on November 9, 2016. Posted in Digital marketing company nyc, Software development louisville

Online marketing

Are you looking for a social media marketing agency that can assist you with branding? Or perhaps you need assistance with brand management because you’re focused on the importance of building your brand. One of the most crucial aspects of maintaining your brand’s awareness is through having a user-friendly and up-to-date website design.

When was the last time you updated your website? If you’re not experiencing the same level of Internet traffic, sales activity, or other signs that your business is doing well, then it’s possible your site needs updating.

If it’s been around two years or more since you’ve updated your site, then you may not be keeping up with industry changes. In order to maintain your presence, you need to have regular updates and maintenance.

One of the reasons why regular website updates are important pertains to the number of new devices being consistently introduced into the market. Another reason is due to how browsers operate. Having regular updates will ensure that your site can be accessed and displayed properly. Furthermore, you also want to make sure that your website is accessible on multiple mobile devices.

Another important aspect of branding is content creation and management. For many companies, this constitutes a large portion of their digital marketing budget. When you have regular, unique content on your site, it can assist with increasing traffic as well as maintaining and expanding your brand recognition.

Do you already have a digital marketing plan in place? Half of the existing companies that utilize digital marketing haven’t developed a plan. If you’re looking for a digital marketing solution, hiring an online marketing company can make a difference in whether or not your business receives the recognition that you intend.

Is your website informative? Does it provide information about the specific products and/or services you offer to potential customers? How long does it take your website pages to load?

In case you weren’t aware, if your website doesn’t load within three seconds or less, 40% of Internet users will leave your site. Since almost 50% of Internet users claim that a company’s credibility is directly proportionate to its website design, this is even more reason to have regular updates.

When you’re in the process of creating a new brand or rebranding your existing company, it’s important to develop a strong web presence. One of the most effective ways to do this is through having a digital marketing team to assist you.

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