The Importance of Internet Marketing

Written by Small Business Magazine on October 21, 2013. Posted in Internet marketing rochester ny, Ppc optimization, Ranking seo services

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In this day and age, internet marketing has become more and more popular, as the internet has become more powerful. As such, there are a variety of different online marketing strategies used by major companies, including pay per click, or ppc services and quality SEO services.

In the first quarter of 2013, advertising spending increased by 15 percent. Companies continue to turn to internet advertising and things like PPC services, as they are effective. When they are placed on search engines, it leads to increased exposure for the company in question.

Quality SEO services make a difference in a company’s online marketing strategy because search engines are so important. Since people want to read organic, real material on the internet, SEO companies provide just that. Roughly 70 percent of the links internet users click on are organic links. To that end, SEO leads have close to a 14.6 percent close rate, which is much better than the 1.7 percent close rate for direct advertisements.

Conversely, most search engine users spurn paid advertisements, which is why PPC optimization is so important. Most PPC programs work so that companies only pay when someone actually clicks on the link. For companies who want to maximize their PPC marketing, PPC experts can step in and optimize the PPC service from top to bottom.

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