The Importance Of Direct Mail Marketing Campaigns In The United States

Written by Small Business Magazine on July 15, 2018. Posted in Digital color, Mailing online

From color digital printing services to direct mail marketing, personalized marketing has become more common than ever before. It must be addressed as well that personalized marketing has widely moved onto an online platform, such as on sites like the social media giants of Facebook, Instagram, and now even Snapchat, and now more than fifty percent of all marketing budgets tend to be directed to marketing strategies for online platforms and social media sites. There, we see advertisements that are geared directly toward us, based from our online searches even off of that specific site. These forms of advertisements and marketing strategies are, on a whole, very successful and can use a number of different medias, from pictures to videos, to make their point and their impact. But color digital printing as a way to send personalized print fulfillment to people has not died out – in fact, it is quite the opposite. Print marketing is still hugely popular, especially with the advancements that have been made in color digital printing in the past few recent years. In fact, it has been found that many people even prefer print marketing utilizing color digital printing over the alternative of online advertisements as are seen on various social media platforms.

The prowess of the direct mail campaign that uses color digital printing as an advertising tool has only continued to grow – though many people might think it would be quite the opposite. There are a number of reasons that this is the case. Among them, people have become simply inherently distrustful of the internet in a way that they are not distrustful of something such as a post car mailing service or the like. Because of this, more than fifty five percent (fifty six percent, to be more exact) of all customers feel that a direct mail campaign is a much more trustworthy form of advertisement and therefore prefer it over online marketing campaigns and strategies. Data even backs this up, with as many as fifty four percent of all customers directly stating that they much prefer the direct mail marketing campaign over online campaigns and advertising methods.

And it has even been found that direct mail marketing campaigns with distribution to mail centers are likely to even be far more successful overall than a similar digital marketing campaign without distribution to mail centers. In fact, this direct mail marketing campaign with distribution to mail centers is likely to receive as much as thirty seven times the responses that a typical online marketing campaign would receive over the course of the campaign. Part of this lies in the inherent trust that people tend to feel towards direct mail marketing campaigns over online marketing methods, but this is not the only reason. The fact of the matter is this: people simply love to open their mail. Getting mail can be a highlight of an otherwise slow and even boring day, and as a response to this, as much as eighty percent of all customers and consumers in the United States will open mail from a direct mail campaign as soon as they get it – and nearly half (forty percent, to be exact) will go on to purchase something from the campaign.

Marketing has begun to focus much of their marketing and advertising efforts on the online world without distribution to mail centers. In many ways, this has proven to be successful, as ads can become very tailored to each and every individual consumer. There are many benefits of this, it is true – but it is also important that we do not yet discount other forms of marketing and advertising, such as direct mail marketing campaigns that use distribution to mail centers, which some people might have already begun to view as antiquated. In fact, nothing could be further from the truth, as direct mail marketing campaigns using color digital printing services and distribution to mail centers have always been very successful. There are a number of reasons for this. For one, for instance, people simply trust direct mail more than anything they could see online.

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